1 Fuad Husein‚ Andreas Gausrab‚ Elie Bensaci - University of Ottawa’s Executive MBA - January 2002 1 Mobile Commerce A Business Model for Success •Thank you for taking time to hear our presentation today •This project is a team effort by Elie Bensaci‚ Fuad Husein and Andreas Gausrab. Elie is a U of O student in the international MBA program. His contribution to the project is integrated into this presentation. Elie resides in Paris France so for obvious geographic reasons he will not be
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A mobile phone (also known as a cellular phone‚ cell phone‚ and a hand phone) is a device that can make and receive telephone calls over a radio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator‚ allowing access to the public telephone network. By contrast‚ a cordless telephone is used only within the short range of a single‚ private base station. In addition to telephony‚ modern mobile phones also support a wide variety
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Virgin Mobile Paper A Case Study Analysis Presented to: 1 I. CASE SUMMARY Virgin‚ a U.K. based company led by Sir Richard Branson‚ has had a history of brand extension resulting to 200 different corporate entities. One of which is Virgin Mobile which has decided to expand to USA based on their success in the U.K. market. Dan Schulman‚ Virgin Mobile USA CEO‚ is tasked to lead the expansion to the U.S. and has decided to focus on consumers aged 15-29 given that there is low penetration
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Marketing Time: Wed ( 3pm to 6pm ) Teacher: Mr Waqas Rana Research: Case Study Title: SAMSUNG ( From Gallop To Run ) QUESTION AND ANSWERS Q1. How was Samsung able to go from copycat brand to product leader? There are three main factors that lead product to be cutting edge product. That comes under LEE’S “new management” top to bottom strategy for the entire company. The goal he wanted Samsung to become a premier brand that would dethrone sony as the biggest consumer electronics firm
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Mobile Value Added Services (MVAS) Market Outlook to 2018 Feb 28‚ 2015 – Navi Mumbai‚ India: Marketreportsonsouthafrica.com presents a report on “South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018 - Driven by Rising Mobile Internet Penetration.” The rising mobile phone and network penetration is one of the key drivers affecting the growth of M-VAS market in the country. Summary The report titled ‘South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018 – Driven
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Memo To: Kun Hee Lee‚ Chairman and CEO of Samsung Electronics From: Josh Graham‚ Senior Consultant‚ Whirlwind Consulting Co. Date: 28-Apr-08 Re: Emerging Chinese DRAM industry Executive Summary Whirlwind Consulting Company has reviewed the current position of Samsung in the semiconductor and memory chip industry‚ and has completed an extensive internal and external analysis to determine Samsung’s options in response to the threat of significant future expansion within the Chinese semiconductor industry
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White Paper MOBILE COMMERCE The Future Is Here Find ever ything you need to se ll onlin 10‚ 3d dcart.com ©20 e visiting www.3 cart. All Rights Reserved. Mobile Commerce - White Paper 2 Abstract Mobile commerce was born in 1997 when the first two mobile phone enabled Coca Cola vending machines were installed in Finland. They used SMS text messages to send the payment to the vending machines. In 1997‚ the first mobile phone based banking service was also launched in
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Question 1: The French Mobile market is one of the largest in Europe and as of 2013‚ is said to be worth €15 billion with almost 77 million subscriptions (France - Mobile Market Insights‚ Statistics and Forecasts‚ n.d). There are three network operators that offer the full range of telephone and data services‚ while an increasing number of mobile virtual network operators (MNVOs) compete in the low-cost sector. The market is heavily dominated by three major network operators namely Orange‚ SFR
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Introduction Mobile One (M1) is a telecommunications company based in Singapore. Launched in 1997‚ it was Singapore’s second largest mobile operator after Singapore Telecommunications. However‚ due to competition with the entry of StarHub in the mobile market‚ it is now the third largest mobile operator in Singapore in terms of number of subscribers. However‚ during its launch it gained tremendous support and managed to hold more than 35000 customers within few weeks. It offered variety of new
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MRKT 5000 Online Course T-Mobile Promotes with Celebrity Sidekicks Case Summary: T-Mobile is the fourth largest cell phone provider in the United States. AT&T plans to pay $39 billion to buy Deutsche Telekom ’s T-Mobile USA in a deal that is expected to attract intense regulatory scrutiny as it creates a new U.S. mobile market leader. Key Marketing Issues Product T-Mobile provides a wide range of mobile phones with different features which target customers in terms of their communication
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