Mobile One
Introduction
Mobile One (M1) is a telecommunications company based in Singapore. Launched in 1997, it was Singapore's second largest mobile operator after Singapore Telecommunications. However, due to competition with the entry of StarHub in the mobile market, it is now the third largest mobile operator in Singapore in terms of number of subscribers.
However, during its launch it gained tremendous support and managed to hold more than 35000 customers within few weeks. It offered variety of new services to Singaporean customers such as 24-hour customer service, longer peak hours, and short message service. Moreover, M1 had also initiated Singapore’s first information-on-demand mobile phone service via SMS, and introduced an SMS-based banking service, virtual paging, GSM 900 pre-paid card as well as a high speed mobile data service. With its growing number of subscribers every year the company maintains an increasing amount of profit.
Due to intense competition in mobile phone service providing industry, M1's vision is to be the leader in personal communications, distinguished by innovativeness and dedication to their customers, people and shareholders’ and its mission was “to be an efficient and totally customer focused company, achieving the highest satisfaction for customers’, people and shareholders’ In this report we will be conducting a comprehensive SWOT analyzing and making an assessment of M1’s internal strengths and weaknesses, and external environmental opportunities and threats; with reference to Porter’s five markets Forces Model, we will also try to develop a competitive strategy for M1 that can contribute to the long term sustainability of the organization. `
SWOT analysis
SWOT analysis is tool for examining an organization and its environment, SWOT stands for strength, weaknesses, opportunities and threats (Robbins et al. 2006, p. 267).
1. Strength
Strengths are internal characteristics which can better an organization’s
Mobile One (M1) is a telecommunications company based in Singapore. Launched in 1997, it was Singapore's second largest mobile operator after Singapore Telecommunications. However, due to competition with the entry of StarHub in the mobile market, it is now the third largest mobile operator in Singapore in terms of number of subscribers.
However, during its launch it gained tremendous support and managed to hold more than 35000 customers within few weeks. It offered variety of new services to Singaporean customers such as 24-hour customer service, longer peak hours, and short message service. Moreover, M1 had also initiated Singapore’s first information-on-demand mobile phone service via SMS, and introduced an SMS-based banking service, virtual paging, GSM 900 pre-paid card as well as a high speed mobile data service. With its growing number of subscribers every year the company maintains an increasing amount of profit.
Due to intense competition in mobile phone service providing industry, M1's vision is to be the leader in personal communications, distinguished by innovativeness and dedication to their customers, people and shareholders’ and its mission was “to be an efficient and totally customer focused company, achieving the highest satisfaction for customers’, people and shareholders’ In this report we will be conducting a comprehensive SWOT analyzing and making an assessment of M1’s internal strengths and weaknesses, and external environmental opportunities and threats; with reference to Porter’s five markets Forces Model, we will also try to develop a competitive strategy for M1 that can contribute to the long term sustainability of the organization. `
SWOT analysis
SWOT analysis is tool for examining an organization and its environment, SWOT stands for strength, weaknesses, opportunities and threats (Robbins et al. 2006, p. 267).
1. Strength
Strengths are internal characteristics which can better an organization’s