Mobile Commerce
White Paper
MOBILE COMMERCE
The Future Is Here
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Mobile Commerce - White Paper
2
Abstract
Mobile commerce was born in 1997 when the first two mobile phone enabled Coca Cola vending machines were installed in Finland. They used SMS text messages to send the payment to the vending machines. In 1997, the first mobile phone based banking service was also launched in Finland using SMS. Mobile Commerce also known as mCommerce allows consumers the ability to conduct commerce, using a mobile device e.g. a mobile handset (cell phone), PDA, smartphone and other emerging mobile equipment. Mobile Commerce has been defined as follows: “Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device.” mCommerce represents a enormous opportunity for business owners to increase sales and customer loyalty. This is especially true in a dreadful economy that has seemingly remained stagnant for the past 3 years. Where does this opportunity lie exactly? How about in he fact that while 80% of Americans own a cell-phone, only 7% of them have purchased goods or services with their cell phone, according to Nielsen. While mCommerce is still years from being universal in a mass-market industry, those businesses that become early adopter’s and position themselves ahead of the curve will stand the best chance to reap the benefits from future mCommerce trends and innovative technology. This white paper will focus on 4 mCommerce topics: 1. 2. 3. 4. mCommerce history and current statistics How to make your website mobile friendly Simple mCommerce ideas to drive mobile sales Important metrics to analyze the effectiveness of mCommerce initiatives
3dcart.com/whitepapers
Mobile Commerce -
MOBILE COMMERCE
The Future Is Here
Find ever ything
you need to se
ll onlin
10, 3d dcart.com ©20 e visiting www.3
cart. All Rights
Reserved.
Mobile Commerce - White Paper
2
Abstract
Mobile commerce was born in 1997 when the first two mobile phone enabled Coca Cola vending machines were installed in Finland. They used SMS text messages to send the payment to the vending machines. In 1997, the first mobile phone based banking service was also launched in Finland using SMS. Mobile Commerce also known as mCommerce allows consumers the ability to conduct commerce, using a mobile device e.g. a mobile handset (cell phone), PDA, smartphone and other emerging mobile equipment. Mobile Commerce has been defined as follows: “Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device.” mCommerce represents a enormous opportunity for business owners to increase sales and customer loyalty. This is especially true in a dreadful economy that has seemingly remained stagnant for the past 3 years. Where does this opportunity lie exactly? How about in he fact that while 80% of Americans own a cell-phone, only 7% of them have purchased goods or services with their cell phone, according to Nielsen. While mCommerce is still years from being universal in a mass-market industry, those businesses that become early adopter’s and position themselves ahead of the curve will stand the best chance to reap the benefits from future mCommerce trends and innovative technology. This white paper will focus on 4 mCommerce topics: 1. 2. 3. 4. mCommerce history and current statistics How to make your website mobile friendly Simple mCommerce ideas to drive mobile sales Important metrics to analyze the effectiveness of mCommerce initiatives
3dcart.com/whitepapers
Mobile Commerce -