apple
1) Define and compare the business models and areas of strength of Apple, Google, and Microsoft.
A) Microsoft’s business model is operating systems which 95%of all computers use worldwide.
The strengths for Microsoft are that they are still the leader in PC operating systems and desktop productivity software. But has failed miserably with regards towards smartphone hardware and software, mobile computing, cloud-based software apps; its internet portal
B) Apple’s business model mainly focuses on mobile devices; such as iPhones and iPads which account for 52% of apples profits.
The strengths for Apple are mobile devices, such as iPhone and tablets. These devices combine and contribute 52% of apples business. They already have a head start on the mobile phone industry where they have over 250,000 applications. Apple controls 27% of the mobile market and the iPhone is the highest grossing cellphone ever.
C) Google’s business model focuses the market from the mobile, advertising and operating systems.
The strengths for Google are that they dominate in advertising with their search engine. And their Android OS controls 41% of the mobile market share. This mobile market is constantly growing 3 times faster than the iPhone market share. “They bought Android Inc. to enter the mobile market.” also bought out Motorola Inc. for 12.5 billion.
2) Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm.
Mobile Computing is so important to these firms because of the fundamental paradigm shift. The environment is a $400 billion e-commerce marketplace and the applications used enrich the experience of using a mobile device.
3) What is the significance of applications and app stores, and closed vs. open app standards to the success or failure of mobile computing?
The company who creates the most appealing set of devices and applications will be able to derive a significant competitive
A) Microsoft’s business model is operating systems which 95%of all computers use worldwide.
The strengths for Microsoft are that they are still the leader in PC operating systems and desktop productivity software. But has failed miserably with regards towards smartphone hardware and software, mobile computing, cloud-based software apps; its internet portal
B) Apple’s business model mainly focuses on mobile devices; such as iPhones and iPads which account for 52% of apples profits.
The strengths for Apple are mobile devices, such as iPhone and tablets. These devices combine and contribute 52% of apples business. They already have a head start on the mobile phone industry where they have over 250,000 applications. Apple controls 27% of the mobile market and the iPhone is the highest grossing cellphone ever.
C) Google’s business model focuses the market from the mobile, advertising and operating systems.
The strengths for Google are that they dominate in advertising with their search engine. And their Android OS controls 41% of the mobile market share. This mobile market is constantly growing 3 times faster than the iPhone market share. “They bought Android Inc. to enter the mobile market.” also bought out Motorola Inc. for 12.5 billion.
2) Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm.
Mobile Computing is so important to these firms because of the fundamental paradigm shift. The environment is a $400 billion e-commerce marketplace and the applications used enrich the experience of using a mobile device.
3) What is the significance of applications and app stores, and closed vs. open app standards to the success or failure of mobile computing?
The company who creates the most appealing set of devices and applications will be able to derive a significant competitive