Write a 1‚400- to 1‚750-word paper in which you describe the elements of the marketing mix: product‚ place‚ price‚ and promotion. Include the following: 1. Select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics. 2. Describe how each element is implemented. 3. Identify your selected organization and the industry in which it exists. General Motors
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Marketing Plan Jessica Gahtan‚ Nick Hung‚ Ricky Wu‚ Harris Khan Executive Summary Nu-oats‚ a snack bar‚ is a product line extension of Nutella chocolate hazelnut spread. Leveraging the worldwide reputation of the existing brand as well as the expertise of the parent company (Fererro). The bar will be launched in the Canadian market and its marketing communications will be targeting 8-11 year old active children. Nu-oats is appealing because of its great taste‚ energy-boosting effect‚ and lack
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Technology Implementation Paper Introducing new technology into an organization can be a difficult and time-consuming task. “Enterprises cannot effectively implement technologies such as the Internet‚ Intranets‚ extranets‚ group support systems‚ and knowledge management without drastically changing the way business operates” (Regan & O’Connor‚ 2002). The employees of the organization must accept the new technology to create a smooth transition. Employees are defined by the culture in the
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Apple Inc. is an American multinational corporation that designs and markets consumer electronics‚ computer software‚ and personal computers. Apple‚ one of the famous digital entertainment brands .If the history had slightly different‚ then the computer on our desk will become Apple rather that an anonymous box running Window. The founders were Steve Wozniak and Steve Jobs in 1976 in California’s Santa Clara Valley. Last time‚ computer were mathematical‚ complicated and arcane‚ but nowadays‚ Apple
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Guchao Xiong EAD 2 01:356:156 Sec: 03 Dr. Heba Elkhateeb Paper4 Dec 2nd‚ 2012 Overcome prejudice and discrimination There are variety races and colors of people living in this world‚ and different ethnics and economic situations cause the distance among races. Though there are many people who have overcome the prejudice from history‚ prejudice and discrimination still exist today. Vincent N. Parrillo wrote an essay‚ “Causes of Prejudice”‚
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Implementation Plan of an ERP Across the organization over a period of 6 years. 6-12 months for each implementation Sequence of implantation locations Manufacturing‚ final assembly and services facilities related to manufacturing are a priority since they are the ones that involve in the most pressing business developments and highest cost. Sequence of implementation tasks and issues: 1- Creating ownership through vision creation and user preparation One of the big lessons learned
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Importance of Market Research Paper Define Market Research As stated by the American Marketing Association‚ market research is defined as “the systematic gathering‚ recording‚ and analyzing of data with respect to a particular market‚ where market refers to a specific customer group in a specific geographic area” (McDaniel‚ 2005). Market research is used by a large majority of organizations today to determine the best way to market to the organization’s target audience. In using market research‚ the results
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Business Plan for Grab-N-Go Snax I. Table of Contents I. Table of Contents....................................................................................................1 II. Executive Summary..............................................................................................2 III. Qualifications………...........................................................................................3 IV. Products and Services...........................................................
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PRESENTATION PAPER FOR ECONOMIC CRIME IN ASIA: A GLOBAL PERSPECTIVE AN INTERNATIONAL CONFERENCE Dealing With Public Sector Fraud: Enhancing Integrity And Transparency In Government Financial Management How National Audit Department plays its role in mitigating fraud and enhances the public accountability in Government Financial Management System Tan Sri Dato’ Setia Hj. Ambrin Bin Buang Auditor General Malaysia 1 October 2008 Fraud and corruption I believe is omnipresent. It is not
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Latin American Anthropology Professor Roberts Thought Paper I must say that I am not entirely displeased with the final conclusion of the weekly‚ daunting ‘’Thought Paper’’ (admittedly because of my own inner laziness). However I must express what a refreshing assignment it was in comparison to weekly essays with a specific subject and format required. It was nice to express my thoughts about our class discussions‚ the chapter topics‚ and any interesting themes that were shared in group
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