market mix paper
Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix: product, place, price, and promotion. Include the following:
1. Select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.
2. Describe how each element is implemented.
3. Identify your selected organization and the industry in which it exists.
General Motors is the organization in which I’m familiar with I was with this organization for eight years. However I work for Chrysler at this moment so I’m a little familiar with the automotive industry as a whole. How does market mix affects the development of General Motors marketing strategy and tactics? General Motors has a global marketing strategy and tactics vision which is to design, to build, and to sell the world’s finest vehicles. When designing their vehicle General Motors are focusing on their best products while lifting their global resources to form the most undeniable vehicles and technologies. When General Motors build their new sleet of vehicles they optimize their global market to be cost-effective as well as developing finest segmented vehicles. As General Motors plan marketing strategy and tactic for pricing to maximizing revenues with a focused product strategy, supplying globally - vibrant vehicles to the marketplace that offer our customer’s higher residual value, with lower incentives and appropriate pricing. As general motors describe how their product is implemented first the demand for the goods has to be customer based therefore consumers will gladly purchased what is being produced. When implementing place the need is minor other than researching their current location globally to determine which location can produce the product most efficiently while increasing the effectiveness of the product to show significant impact on company profitability.
1. Select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.
2. Describe how each element is implemented.
3. Identify your selected organization and the industry in which it exists.
General Motors is the organization in which I’m familiar with I was with this organization for eight years. However I work for Chrysler at this moment so I’m a little familiar with the automotive industry as a whole. How does market mix affects the development of General Motors marketing strategy and tactics? General Motors has a global marketing strategy and tactics vision which is to design, to build, and to sell the world’s finest vehicles. When designing their vehicle General Motors are focusing on their best products while lifting their global resources to form the most undeniable vehicles and technologies. When General Motors build their new sleet of vehicles they optimize their global market to be cost-effective as well as developing finest segmented vehicles. As General Motors plan marketing strategy and tactic for pricing to maximizing revenues with a focused product strategy, supplying globally - vibrant vehicles to the marketplace that offer our customer’s higher residual value, with lower incentives and appropriate pricing. As general motors describe how their product is implemented first the demand for the goods has to be customer based therefore consumers will gladly purchased what is being produced. When implementing place the need is minor other than researching their current location globally to determine which location can produce the product most efficiently while increasing the effectiveness of the product to show significant impact on company profitability.