"Market segmentation for liquid detergent fabric care" Essays and Research Papers

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    Rin Detergent Case

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    Evaluation Lever marketing strategy was designed to penetrate the laundry soap segment of Pakistan Soap Market with its Laundry detergent bar‚ RIN. The overall objective of the marketing planning was to differentiate and position RIN‚ a non-soap detergent bar‚ as a fabric washer that gives consumers a superior cleaning power with much less effort than what is currently obtainable in the market. Lever ‘s seeks to gain an entry into the laundry soap segment where it currently does not have product

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    Market segmentation: We divided the market segmentation criteria into 3 main groups: Segmentation criteria profile psychographic bahavioural Socio-economic: -disponible Income: -more than average disponible income -less than average disponible income lifestyle: -luxury orientated -value orientated benefits soughts: - price conscious - quality conscious - image conscious - ethical conscious geographic: -location: -urban area -non urban area Buyer habits: -Super/Hypermarkets

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    Tide Laundry Detergent

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    American Intercontinental University Unit 4 Individual Project MKTG 205 – Principles of Marketing 8-12-2011 Abstract This paper is a marketing plan for Tide laundry detergent. It will start out introducing Tide giving a brief description of the situation analysis‚ marketing strategy. It will give an overview of the product and service and strategies to consider. What Tide’s pricing strategy they use and talk about their distribution channels. This paper will give an overview of integrated

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    Organic fabric

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    Organic fabric is sown‚ grown‚ harvested & processed through carefully implemented and monitored phases‚ utilising crop rotation and beneficial insect predators to prevent and control disease‚ weed and pest problems in the growing stages‚ as well as safe corn-starches and peroxides in the processing phase. The use of genetically modified seeds‚ toxic insecticides‚ pesticides and fertilizers & chemical inputs such as formaldehyde‚ heavy metals‚ chlorine bleaches and sulfurs are strictly prohibited

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    Market Segmentation: For Café de Coral‚ it has different groups of target customers by various segmentations. 1. Demographic segmentation - Income -Café de Coral has segmented the customers by income. It primarily targets at the middle income group (Monthly income around HK$10‚000 and HK$30‚000) rather than low-income group1. The reason for choosing this segment is the middle-income group has better purchasing power and requires products with quality. But for low-income group‚ as they lack

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    Knitting and Fabrics

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    Fabrics It refers to any material made through weaving‚knitting‚spreading‚crocheting or bonding that may be used in productionof further goods(garments etc). Uses ->it is used in clothing purpose mostly. ->it is used in industrial as well as scientific purpose. ->it is used in household purposes. ->it is used in making day to day products. ->it is used in making even footwear these days. Types of fabrics 1.Cotton Fabrics 2.Silk Fabrics 3.lycra 4.Polyster

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    Fibers and Fabrics

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    FibersFibers and fabrics play a large role in everyday recreation applications. A fiber is a hair-like strand of material. “They are the smallest visible unit of a fabric and are denoted by being extremely long in relation to their width. Synthetic fibers are man made from chemicals. They are generally based on polymers and are stronger than natural and regenerated fibers. Synthetic fibers are the result of extensive research by scientists to improve on naturally occurring animal and plant fibers”

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    CRIMP IN FABRIC

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    Yarn and Fabric. Submitted to: Engr. Mr. Md. Solaiman Lecturer Department of Textile Engineering Submitted by: Group –A 1. 2. 3. 4. 5. 6. 7. 8. 9. Md. Salim Reza Abul Hasan Md. Shajedul Islam Aysah Akter Md. Touhid Rana Sayduzzaman Sayed Jubayer Ahmed Sharmi Dhaly Jasmin Akhter Roll-198 Roll-193 Roll-199 Roll-190 Roll-204 Roll-212 Roll-188 Roll-183 Roll-215 Date of Submission: - 31-08-2013 Chapter no: 01 Chapter name: - Crimp in Yarn and Fabric. Contents

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    Cleaning with soap and soapless detergents. Detergent comes from the Latin word detergere meaning to clean‚ it is defined as a cleansing agent. Therefore‚ water itself is a detergent. This essay looks at soap and soapless (or synthetic) detergents. Both substances we use everyday and have a big market commercially‚ they effect everyone. Soaps are made from natural products and soapless detergents are produced chemically‚ each having advantages and disadvantages. Soap

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    Part A: Diffusion on a liquid in a liquid. I did an experiment with three different glasses of tap water from the faucet. All three cups measured the same which happened to be 13 cm from the top of the cup to the bottom of the cup. I let the water settle‚ and sit for about an hour so the temperature was the same for all three cups. I then placed one drop of food coloring into the first glass and waited for the coloring to reach the bottom. I calculated 93 seconds. I then went to the second glass

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