STP ANALYSYS Product: Cadbury Bournville Segmentation Cadbury has segmented the market based on following parameters: DEMOGRAPHIC: Age: Under 6 years ‚6-11 years‚ 12-19 years‚ 20-34 years‚ 35-49 years‚50-60 years‚60+ PSYCHOGRAPHIC: Socio-economic classification: A1‚A2‚B1‚B2‚C‚D‚E1‚E2 Targeting Bournville is targeting not all customers. This brand is for those who love chocolates. The brand is aiming the 20-30 yr old SEC A segment. This is a chocolate that one will indulge when they feel
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react if Gainesboro repurchased its shares? Should Gainesboro do so? Repurchasing shares or share buyback: – Open market repurchases (buy over time as other investors) – Tender offer (buy shares at a precise date) – Targeted repurchase (buy from major shareholder There are ways for shareholders to receive cash without being paid dividends. A firm can buy back some of its shares with the advantage being that most investors are not taxed as heavily on shares sold as they are on dividends received
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2 MODELS FOR THE VALUATION OF SHARES. 2.1 The concept of a cost of equity The cost of equity is the cost to the company of providing equity holders with the return they require on their investment. The primary financial objective is to maximize the return to equity shareholders. This return is as the future dividend yield and capital growth. Until new shareholders become members of the company‚ the objective above is concerned with existing shareholders. Company management will need to offer
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Marketing methods about Cadbury chocolates Cadbury chocolates would like to introduce a new slimming chocolate bar onto the Australian market. Which type of research methods would you recommend Cadbury chocolates use? Is primary data or secondary data more important? Introduction The biggest challenge facing existing companies globally is sustaining continued growth and expansion. The two main methods that can be adapted by companies to expand their operations are the introduction
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Share repurchases and the protection of shareholders* KATHLEEN VAN DER LINDE** 1 Introduction From a creditor’s perspective there is not much difference between the payment of a dividend in respect of a share and a payment for the acquisition or repurchase of that share. However‚ from the point of view of the shareholder a dividend is a return on capital while a repurchase is a return of capital to the vendor shareholder. Share repurchases change the structure of the company’s share capital
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|Company Accounts | |Accounting for Share Capital 1 | | | | |
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WHAT INFLUENCES CONSUMER BEHAVIOUR? Consumer behaviour is the study of how individuals‚ groups and organizations select‚ buy‚ use and dispose of goods‚ services‚ ideas‚ or experience to satisfy their needs and wants. Marketers must fully understand both the theory and reality of consumer behaviour. It is the study of when‚ why‚ how‚ and where people do or do not buy product. It attempts to understand the buyer decision making process‚ both individually and in groups. It studies characteristics
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Strategy 2 Effects of $3 Billion in New Debt for Dividend or Stock Repurchase 2 a. Outstanding Shares 2 b. Book Value of Equity 2 c. Price per Share 2 d. Earnings per Share 3 e. Debt Interest Coverage Rations and Financial Flexibility 3 f. Outstanding Shares 3 Wrigley’s Current Weighted Average Cost of Capital (WACC) 4 Debt Proceeds to Pay a Dividend or Repurchase Shares 4 Wrigley’s Recapitalization 5 Appendices 5 i. Objectives This report seeks to answer the
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data relate to the World confectionery market ( IN BILLIONS) YEAR | 2006 | 2007 | | 2008 | | 2009 | | 2010 | | 2011 | MARKET VALUE | 76299.7 | 85474.8 | | 93287.6 | | 89619.1 | | 94793.2 | | 102334.9 | MARKET VALUE CAGR – 6% CONSUMPTION CAGR – 4.8% * Chocolate is the no. 1 impulse buy in many countries including India * The global chocolate confectionary market till around 2008 was dominated by 9 multinationals namely Cadbury‚ Ferrero‚ Hershey‚ Kraft‚ Leaf‚ Mars‚ Nestle
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product market 9 3) Relevant geographic markets 11 4) Unilateral Effects 11 IV. Our results: pro-collusive effects and efficiency gains. 14 V. Conclusions 15 Bibliography 16 I. Introduction Kraft is a worldwide food and beverage company active in more than 150 countries with annual revenues of $48 billion while Cadbury is a worldwide producer and seller of chocolate and sugar confectionery products in over 60 countries. As stated by the European Commission: “Both Kraft and Cadbury are strong
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