5 • Overview of Shoppers Stop………………………………………………………… 7 • Major Players and competitor………………………….………………………… 8 • Customer Expectations………………………………………………………………. 9 • Performance……………………………………………………………………………….10 • Marketing Channels…………………………………………………………………….11 • Distribution…………………………………………………………………………………12 • Supply Chain Management………………………………………………………….13 • Managing Sales Force………………………………………………………………….13 • Marketing Strategy………………………………………………………………………14
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PGDM (Retail) INDUSTRY MENTOR: FACULTY MENTOR: MR. NIKHIL BHASIN Prof. Kapil Garg RETAIL OPERATION MANAGER Bimtech‚ Greater Noida SHOPPERS STOP‚ ROHINI TABLE OF CONTENTS 1. LIST OF TABLES 3 2. LIST OF CHARTS AND GRAPHS 4 3. LIST OF EXHIBITS 5
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quality of a specific process or method to another that is widely considered to be an industry standard or best practice. The result is often a business case for making changes in order to make improvements 2. Introduction of the Organization Shoppers’ Stop is the pioneer in the Lifestyle/fashion Segment of retail stores. It belongs to K. Raheja Group and was started in India in 1991‚ headquartered in Mumbai. It has 200 Stores at present and plans to expand further in the near future. It faces heavy
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SUMMARY REPORT What is marketing channel? Are sets of interdependent organizations involved in the process of making a product or services available for use or consumption? They are set of pathways a product or service follows after production‚ culminating in purchase and use by final consumer. The importance of channels: One of the chief roles of marketing channels is to convert potential buyers into a profitable order. Marketing channels also represent a substantial
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Project Report On ERP Implementation in Shoppers Stop (SD-Retail) Submitted By:13PGDM127 Abhay Agrawal 13PGDM128 Abhishek Bansal 13PGDM135 Ashish Jain 13PGDM138 Astha Garg 1 Table of Contents History .......................................................................................................................................................... 3 Retail – Process Flow......................................................................................................................
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Charlotte Langston Marketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic‚ vibrant‚ rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly
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Chapter 12 Marketing Channels: Delivering Customer Value 1) Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier Answer: D Diff: 1 Page Ref: 337 Skill: Concept Objective: 12-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials‚ components‚ parts‚ information‚ finances‚ and expertise needed to create a product or service. A) Downstream
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14 Designing and Managing Integrated Marketing Channe What Is a Marketing Channel? A marketing channel system is the particular set of interdependent organizations involved in the process of making a product or service available for use or consumption. Copyright © 2013 Dorling Kindersley (India) Pvt Ltd. Authorized adaptation from the United States edition of Marketing Management‚ 14e. 14-2 Channels and Marketing Decisions Push strategy Pull strategy Copyright © 2013 Dorling Kindersley
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Marketing channels Term paper Prepared by: Essam Eldin Khater • Marketing Channels literature review To reach a target market‚ the marketer uses marketing channels. The marketer uses distribution channels to display‚ sell‚ or deliver the physical product or service(s) to the buyer or user. They include distributors‚ wholesalers‚ retailers‚ and agents. The marketer also uses service channels to carry out transactions with potential buyers. Service channels include warehouses‚
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Question: Should companies involve their marketing channels in the design of the promotional programs? What are the advantages and disadvantages of doing so? When a company is looking at promoting a new or existing product or service‚ the involvement of their marketing channel during the design of the promotional program is key component. According to the text Excellence in Business (Bovée‚ Thill‚ Mescon; p. 417-418)‚ a market channel is the network of firms that work together to get goods
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