Insurance & technology to better serve Emerging Consumers: Learning to improve access & service Zurich Financial Services Group Contents Acknowledgements A note on the authors Introduction I. A new data universe: understanding customers better Data mining Monitor behavior and trends Implications for insurance The bank in your hand: providing financial access through mobile phones Branchless banking SMS advertising and sales Implications for insurance 1 1 2 3 4 4 5 II. 6 6 8 9
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[Type the company name] [Type the company address] [Type the phone number] [Type the fax number] Meshal Problem Definition La Guinguette restaurant is not profitable. Critical Facts * La Guinguette rarely sees any repeat business because of the language barrier. The vast majority of tourists‚ regardless of their native tongue‚ speak English. In fact‚ the majority are U.S. citizens and speak no other language. * Bloody Mary’s is “the” place to be in Bora Bora and is always
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optimal use of the elements of promotion (Advertising‚ Sales Promotion‚ PR & Personal Selling). THE ROLE OF PROMOTION Competitive Advantage High product quality Rapid delivery Low prices Excellent service Unique features MARKETING COMMUNICATION PROCESS Communication is the process by which we exchange or share meanings through a common set of symbols. 2 categories of communication: a) Interpersonal communication: Direct‚ face-to-face communication between two or more
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Attributes Describe the attributes of your product or service in detail Product attributes help organizations edge out competition by highlighting or providing personalization GNC know all too well that some weight management plans can leave you feeling like you are missing out on good foods. But with GNC popular weight management plans you do not have to forfeit your favorite foods and still managed your weight. GNC offers the customers their own meals menu simply handpicked by the customers
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Assignments for Module #8 James Ramon Gibson BUS530- 2012 YG Module #8 August 24‚ 2013 Check Your Understanding: 1. A/n XXX is a cross-functional group charged with developing a specific product or business. 2. XXX is a method for deriving the utility values that consumers attach to varying levels of a product’s attributes. 3. XXX is the practice of buying goods and services from foreign vendors. 4. In a XXX foreign investors join with local investors to create a company in which
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Cyber Media and Moroccan Youth As-Swat Shabab Abstract Street smart communication technologies (blogs‚ podcasts and vlogs) are creating new opportunities to engage youth in participative and pluralistic media in Morocco. Using tools readily available to them‚ this project will engage young Moroccans in producing multimedia content for the Internet. Based out of Tanmia’s community Internet access centers and using innovative low cost hardware donated by the US Corporation GENESI and Sun Microsystems
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Heliodispla y CHAPTER 1 INTRODUCTION Even though modern technology has invested millions‚ even billions‚ into projection screen technology‚ high definition projectors‚ and even projectors for our cell phones‚ we have forgotten that we will always need something to project on. Unfortunately‚ with the tragic proliferation of advertising these days‚ we are probably looking at a future world where all the space on the buildings is taken for billboards and other various projected ads. The only
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Information Technology (I.T) Table Of Content 1. ABSTRACT..................................................... 3 2. INTRODUCTION............................................ 4 3. CURRENT SCENARIO................................... 7 4. FUNCTIONALITY.......................................... 14 5. ADVANTAGES & DISADVANTAGES......... 15 6. IMPACT OF TECHNOLOGY.......................... 17 7. CONCLUSION...............................................
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Technology and tourism Anna Baines The author Anna Baines is a freelance journalist. Abstract The travel and tourism industry is starting to exploit technology. This is going to change the nature of the services offered‚ and the nature of work within the industry. Employers and employees may have different perceptions about the likely benefits of technology. Discusses the changes at the “higher” and “lower” organisational levels and suggests that the industry is only partially prepared for the
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Buyer Behavior Consumer Buyer Behavior • … buying behavior of final consumers - individuals and households who buy goods and services for personal consumption 2 Model of Consumer Behavior Marketing and Other Stimuli Buyer Responses Product Choice Brand Choice Dealer Choice Marketing • Product • Price • Place • Promotion Buyer’s “Black Box” Buyer Characteristics Other • Economic • Technological • Political • Cultural Buyer Decision Process Purchase Timing Purchase
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