Behind the Obvious Trademarks‚ slogans and branding are a big part of advertising today and have been a big part in the past. Companies spend millions to get the consumers attention. Advertising looked at with closed reading in mind may change the thoughts of consumers. Closed reading is defined as disciplined reading of a text or other object. Everyone at some point is a closed reader. We begin learning to read as closed readers because we are looking at each word individually
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What revisions / amendments did you make to your original plans/ideas? Why? I think our group made quite a few amendments. Our main one was our shot list. We planned to use much more shots than we did. For example we planned to use 30 different shots but we didn’t even use half of them! This was due to the weather in the area we were filming in. We had checked the weather before we set the date and it didn’t say that it would be that cold so we planned the costumes accordingly. Our whole group was
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Caz Polymedica(A) Q: Explain difference between an asset and an expense A: Assets are resources controlled by the entity as a result of past events and from which future economic benefits are expected into next accounting periods. Expenses are costs related to running the business‚ in order to earn revenues. An "expense" is that economic portion of an asset that has been used up within the accounting period. Q: Explain the role of advertising in the company’s customer acquisition strategy
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Case Electrolux 1. Geographical (North America and Europe) and Demographical market segmentation: stage of family life cycle‚ size of household‚ age‚ marital status (reaching mums and dads who have children or planning to have in all the world) 2. It was supportive as Electrolux was always known as ‚Thinking of you‘. A company took a new approach (young families with babies) which was not taken by anyone before. It also gives a sense that company cares about their clients. The Electrolux
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Advertisement review Product: Diet Pepsi In this review‚ a series of Diet Pepsi advertisements were taken into investigation. Since 2011‚ the drink has been endorsed by the 40-year-old American-based Columbian actress‚ Sofia Vergara. In 2013‚ Vergara was featured in a series of two TV commercials‚ namely Toast and Come on. The slogan for this promotional campaign is “Love Every Sip”. As part of the promotional campaign‚ Vergara also briefly appears in an episode of the Ellen Degeneres Show‚ a
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Sexism in Television Commercials Many of us have seen a commercial and felt offended by the sexist attitudes represented. It appears that on every channel‚ there is another television commercial trying to sell its product with beautiful women. These commercials can range from selling beer to selling cars (Sadiq). From sports to personal hygiene and home improvement products. Almost every commercial has someone missing proper attire‚ or insinuating the other is dumb or not as intelligent. These
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Advertisements have become a part of our lives which cannot be removed or separated easily. For example‚ when we turn on the television‚ we not only enjoy the television shows but also the television commercials because the commercials are showed in-between the breaks of television shows. Although advertisements are sometimes annoying‚ our decisions on purchasing a product or a service somehow depend on them. We are so used to advertisements that sometimes we may not be conscious about their effects
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Mirror‚ mirror on the wall‚ who’s the prettiest and skinniest of them all? The average woman sees 400 to 600 advertisements per day‚ and by the time she is 17 years old‚ she has received over 250‚000 commercial messages through the media (Body Image and Advertising). By the mid-1950s‚ television had become an established part of the furniture in the majority of American homes (Petley). The media has a powerful influence on teenager’s body image through print‚ electronic‚ and television advertisements
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1* Your age 16-21 21-26 26-31 31-36 36 1nd above 2* Your occupation 3* Your income 25k-50k 50k-1lac 1lac-1.5lac 1.5lac-2lac 2 lac and above 4* Which media gets your attention? print radio television word of mouth 5* how does an advertisement affect you? recall positive impression interest desire to purchase/explore 6* which form of ad creates a greater impact on you? just the printed words words with sound words with a visual a moving
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Sex Sells: Victoria’s Secret In this paper‚ we will be discussing the ways in which Victoria’s Secret uses sex appeal in their advertising campaigns. Victoria’s Secret is the largest American retailer of lingerie founded by Roy Raymond‚ on June 12 1977. Victoria’s Secret grossed $5000 in its first year of business‚ and in 2012 sales were $6.12 billion. Victoria’s Secret is known for its catalogues and annual fashion shows: The Victoria’s Secret Fashion Show. Their catalogues now
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