MARKETING IS BOTH ART AND SCIENCE Marketing - Art or science? I read a blog post the other day (unfortunately I didn’t copy the URL and I don’t remember which blog) where someone answered the good old marketing question being - "is marketing art or science". Let me tell you‚ I am so tired of that question. Let’s just clear that question once and for all. I really don’t see the point of asking it. Marketing is science and marketing is art. Why is that you might ask? Let me try to come up with
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Marketing is an art and science Before making any argument about this I would like to share my own view point MARKETING IS AN ART: Yes it’s quite true that marketing is an art‚ or we can call it beauty of innovation‚ creativity and imagination. Marketing is a world where “dreams become realty”. Marketing is also an art because it involves non-verbal ways of communication processes that involve delicate and hidden messages for specific audience. I am calling marketing an art because it creates
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Marketing has defined as “a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others” (Kotler‚ P. & Armstrong‚ G.‚ 2001‚ p. 6). “Marketing is the anticipating‚ management‚ and satisfaction of demand through the exchange process. It involves goods‚ services‚ organization‚ people‚ place‚ and ideas.” (Evans‚ R. & Berman 2007‚ p. 7). It might never arise to manager that they could be accountants or CFOs
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Introduction The debating question concerning marketing whether it is a form of science or art has long been a controversial subject. Scholars over the past several decades have constantly argued attempting to classify and prove the term marketing belonging into either the art and science category. Marketing is derived by which a product/service originate‚ priced‚ promoted and placed/distributed to people who consume them. It involves lots of preparations‚ developments‚ organizing and decision
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The two societies that are to be discussed are Modern Britain and the Old Order Amish. Family is a value that is shared by both the Amish and Modern Britain. Each values the word‚ family‚ in different ways. The Amish have a strong belief that family is sacred. Amish take their wedding vows seriously. Divorce is not sanctioned in the Amish church‚ though may occur in rare cases. Divorce is seen as reason for excommunication. Separations‚ however‚ do occasionally occur among Amish. Within
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Two religious traditions that are involved with art‚ music and performance are Buddhism and Hinduism. Buddhism started in northern India‚ later spreading to other parts of Asia‚ and encompasses the idea of spiritual development towards the Buddha. The religion follows many scriptures and philosophies‚ including the Four Noble Pillars and the Three Jewels. Hinduism started in India‚ later becoming prevalent in South Asia‚ and revolves around the way of life and becoming one with nature and the Earth
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During the course of this essay‚ I will attempt first to criticise science and scientists and show the arrogant assumptions that are made about science. I will then discuss the similarities between arts and sciences in the light of my criticisms‚ and finally look closely at the many differences between arts and sciences. There are several different criticisms that have been commonly levelled at science and scientists as a whole. I shall begin by attempting to identify these criticisms and identifying
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Title: the difference between marketing services and marketing products Submitted by; Xin Tian Submitted to: Rita Kelly Subject: Services Marketing Date: 15th November‚ 2011 Class: B.B.S (Marketing) CW838(3) The difference between marketing services and marketing products The title of my assignment is the difference between marketing services and marketing products. This essay will introduce the main differences of the marketing services and marketing products‚ the differences
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Differences between mass marketing and niche marketing Niche marketing and mass marketing have many differences. These are: 1. Mass marketing has to do with selling ordinary things to very large numbers of people at quite cheap prices. Businesses can get high volume sales but at a fairly low profit margin meaning that there is little difference between what it costs to make the product and what the business can sell for it. But in Niche marketing the marketers serve specialist consumers and
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The Difference Between Sales and Marketing [pic] [pic] Many people mistakenly think that selling and marketing are the same - they aren’t. You might already know that the marketing process is broad and includes all of the following: 1. Discovering what product‚ service or idea customers want. 2. Producing a product with the appropriate features and quality. 3. Pricing the product correctly. 4. Promoting the product; spreading the word about why customers should buy it. 5. Selling and
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