TERM END EXAMINATION‚ MARCH-2013 MBA (1SEM/1YEAR) ORGANIZATIONAL BEHAVIOR & MANAGEMENT PROCESS Time: 3 hours M.Marks:60 Note: - All Questions are Compulsory. All questions carry equal marks. 1 Gardner developed the theory of _______________. a) Learning c) Memory b) Multiple intelligence d) Dreams 2 __________is associated with participative management background. a) Lewin c) Likert b) Eric
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THE BASIC CASH MANAGEMENT PROCESS Every company can be viewed as a cash pool into which funds flow from various sources. Several techniques are used to speed the collection of such funds. Conversely‚ cash flows out of the pool for payables and other disbursement reasons. An important aspect of cash management is to control tightly both cash inflows and outflows. When cash inflows exceed cash outflows‚ surplus cash builds up. This surplus can be used to repay debts or for investment in marketable
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THE STRATEGIC MANAGEMENT PROCESS Ford Motor Company‚ facing huge losses and hemorrhaging market share to Toyota and Nissan‚ knew it needed a new strategic plan. Competition was fierce‚ Ford’s costs were higher than competitors’‚ and Ford’s unused plant capacity was draining profits. Ford’s managers devised “The Way Forward.” This new strategic plan entailed closing a dozen plants and terminating 20‚000 employees. As at Ford‚ a strategic plan is the company’s plan for how it will match its internal
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Strategic Marketing Management Summative Assignment BUSI5B815 Word Count: 2011 Anonymous Code: Z0957486 Submission Date: 19/01/14 Personal Declaration Word Count: 2011 I confirm that this piece of work is as a result of my own work. Material from the work of others not involved in the project has been acknowledged and quotations and paraphrases suitably indicated. Furthermore‚ I confirm that I understand the definition of plagiarism that is used by Durham University
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Requirements Gathering 101 By Duncan Haughey‚ PMP Requirements gathering is an essential part of any project and project management. Understanding fully what a project will deliver is critical to its success. This may sound like common sense‚ but surprisingly it’s an area that is often given far too little attention. Many projects start with the barest headline list of requirements‚ only to find later the customers’ needs have not been properly understood. One-way to avoid this problem is
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Chapter 8: Differentiation and Brand Positioning Marketing Management A Strategic Decision-Making Approach Differentiation is a powerful theme in developing business strategies‚ as well as in marketing. Consumers or organizational customers choose what they buy for one or two reasons: what they choose is better and what they choose is cheaper. In other case‚ the choice is‚ in some way‚ almost always different from others they could have chosen. Most of the time‚ differentiation is why people
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CASE: I Playing to a new beat: marketing in the music industry Questions: 1. Discuss the micro and macro forces that are affecting the music industry. Answer : Factors affecting the music industry include the following: • Consumers have created a new value curve for the music industry • Online file sharing and downloading where copyright holders are bypassed has put the traditional business model of the music industry in doubt • Competition for consumers time‚ attention
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Table of Contents 1.0 Introduction 2 2.0 Element of Marketing Mix 2 2.1 Price 3 2.2 Place 4 2.3 Product 5 2.4 Promotion 6 3.0 Corporate Social Responsibility(CSR) 7 4.0 Customer Relationship Management(CRM) 8 5.0 Marketing Strategy 9 5.1 Marketing plan 9 6.0 Conclusion 13 7.0 Reference 14 8.0 Appendix 16 1.0 Introduction Suria KLCC is one of the world tallest and well-known buildings in world. Suria KLCC remains its position as leading retail centre in
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view on scenario dimensions of the contextual environment. In the case of Compass Procurement these are primarily economical and demographic dimensions. It is highly recommended for Compass Procurement to dispatch these dimensions‚ to adjust or anticipate in time if any changes will occur. Economical dimension The economical recession is ruling for more than four years now in the Western world and has led to a decrease in the purchasing power of the Dutch consumers. Everything in the economy
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produced service is the hotel industry. A less obvious but ubiquitous mass produced service is a computer operating system. Typical examples of a mass produced objects are the motor car and the disposable razor. Price The price is the amount a customer pays for a product. It is determined by a number of factors including market share‚ competition‚ material costs‚ product identity and the customer’s perceived value of the product. The business may increase or decrease the product if other stores
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