HBR articles available in the library 1. “Rethinking Marketing" by Roland T. Rust‚ Christine Moorman‚ and Gaurav Bhalla‚ 2. "Unleasing the Power of Marketing" by Beth Comstock‚ Ranjay Gulati‚ and Stephen Liguori‚ 3. "Marketing Myopia" by Theodore Levitt‚ 4. "Marketing Malpractice: The Cause and the Cure" by Clayton M. Christensen‚ Scott Cook‚ and Taddy Hall‚ 5. "The Brand Report Card" by Kevin Lane Keller‚ 6. "The Female Economy" by Michael J. Silverstein and Kate Sayre‚ 7. "Customer
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Origins of William James / Jamesian Thinking William James‚ born 1842‚ was a trained physician who subsequently dabbled in works of philosophy and psychology (in which he officiated as a formal study through lectures) (Goodman‚ 2009). As did many philosophers‚ Jamesian thinking seeded many discussions on various philosophical topics such as metaphysics‚ morality‚ free will-determinism‚ religion and the afterlife; however‚ what truly made his ideas notable was his uncanny ability to borrow and integrate
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Shoes(TM) was found in 2006‚ the founder Tom Mycoskie aimed that for every single pair of shoes the company sells‚ they give away one pair of free shoes to the child that needed(Armstrong and Kolter‚2011). This concept is highly suited the current marketing environment‚ it built a strong market position by matched their customers view of self to their brand image. These strength has lead to the company’s success in the shoe industry. However weakness of the company are‚ the company only uses the power
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Born on March 16th‚ 1751‚ James Madison Jr. was the fourth official president of the United States. In his presidential run against Charles Pinckney and George Clinton‚ James Madison won by 122 (70% more) electoral votes in the election of 1808. After winning in the election‚ James Madison then does two terms as president of the United States. James Madison’s political party was co-founded by himself but wouldn’t be possible without the help of the third United States president‚ Thomas Jefferson
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Introduction. 2. Competitor analysis. 3. New product life cycle. 4. About the Oros Brand. 5. Planning and launch of Oros Ice-cream. 6. Marketing objectives. 7. Target audience. 8. Distribution channels. 9. Oros Summer Party 10. Advertising strategy and planning. 11. Marketing and communication mix. 12. Conclusion. Indroction. This marketing article seeks to discuss the launch of the Oros Brand Ice cream which will be effectively entered into the South African market in the summer
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Case Study: Toyota Prius University of Maryland University College September 30‚ 2010 Synopsis: As the United States unite in the global effort to monitor the use and waste of energy‚ fuel efficient or hybrid cars such as the Toyota Prius has dominated the market over the SUV’s who once adored every American driveway. With much doubt‚ in 2004‚ the Prius has become the leading selling vehicle in America. The sleek design has caught the eye and pockets of many Americans who prefer the “gas
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it into a deadly and unforgettable night for the moviegoers. The case of James Holmes‚ the suspect captured within minutes of the horrific event‚ left the nation with many questions unanswered and relatives of the victims devastated. An undeniable fact is that people believe that the government and the media were not completely transparent about the investigation and the shooting itself. As we can see in the documentary “The James Holmes Conspiracy”‚ the testimonies of those who witnessed the bloody
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Case 49-3 James V. Taylor Court of Appeals of Arkansas‚ Division III‚ 1998 62 Ark. App. 130‚ 969 S.W.2d 672 FACTS: Eula Mae Redmon conveyed certain real estate to her children‚ W. C. Sewell‚ Billy Sewell‚ and Melba Taylor‚ by means of a January 1993 deed. The deed recited that the property was conveyed to the three grantees "jointly and severally‚ and unto their heirs‚ assigns‚ and successors forever‚" subject to a life estate retained by Mrs. Redmon. W. C. Sewell died in November 1993. Billy
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summary James d Watson had a massive impact on society with his co-discovery of DNA. He was a very intelligent as a child‚ with his favorite word being ""why". The discovery wouldn’t of came if it wasn ’t for the help from a few other very important scientist. SO many changes have come about of the discovery of DNA‚ on of the most well known would be genetic engineering‚ and to many to name. James D. Watson had a huge impact on society with his co-discovery of DNA‚ from a young age he was very
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Marketing and human resource management ASSIGNMENT ADVANTAGES OF CONTINUED RELATIONSHIP MARKETING What is relationship marketing? Relationship marketing is a more personal approach to promotion which encourages a dialogue with customers and allows more targeted communications. If done well‚ benefits include increased customer retention‚ and the generation of ’brand ambassadors’ who promote your product via word of mouth. Advantages of
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