Chapter 10 Brand extensions Good or Bad: Brand extensions are a good business growth strategy as it allows the company to organically grow revenue. However‚ extensions must be carefully evaluated and chosen to ensure that the related affect is what is expected. For example‚ the company needs to make sure that any extension to the brand supports those brand elements or attributes that customers associate with the brand. Any product extensions that conflict‚ deteriorate or dilute the brand
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Define Marketing Management People are exposed to marketing in almost everything and they can see the results of marketing in the advertisements on television‚ internet‚ and so on and in the abundance of many products. So marketing can be define as an area that has been evolved over time and its process is a set of activities that includes understand‚ deliver‚ create and communicate about a product or service to customers‚ clients. According to The Chartered Institute of Marketing marketing is “The
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Functional Nursing ❑ Functional nursing divides nursing work into functional units that are then assigned to one of the team members. In this model‚ each care provider is responsible for specific duties or tasks. ❑ Advantages • Care can be delivered to a large number of patients • Uses other types of health care workers when there is a shortage of RNs ❑ Disadvantages • Lack of continuity of care • Patient may feel that care is disjointed
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Definition of Functional Foods History of Functional Plainly stated‚ functional foods are Labeling and Claims Foods defined as foods that‚ in addition to supplying known nutrients‚ can provide other health benefits as well. Many common foods possess nutritional qualities that are not established as recommended nutrients‚ but are considered to have functional benefits such as reducing your risk of disease or promoting good health. A good example of a functional food would be the cranberry‚ known
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There are four different types of database-system users‚ differentiated by the way they expect to interact with the system. Different types of user interfaces have been designed for the different types of users. Naive users are unsophisticated users who interact with the system by invoking one of the application programs that have been written previously. For example‚ a bank teller who needs to transfer $50 from account A to account B invokes a program called transfer. This program asks the
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Defining Services Services are about the economic activities offered by one party to another. On the other hand is about exchange for the customer money‚ time‚ and effort‚ service customers expect to obtain value from access to goods‚ labor‚ facilities‚ environments‚ professional skills‚ networks‚ and systems; but they do not normally take ownership of any of the physical elements involved. And then services also involve a from of rental‚ offering benefits without transfer of ownership such as
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What is a Functional Group? A functional group is a portion of a molecule that is a recognizable/classified group of bound atoms. In organic chemistry it is very common to see molecules comprised mainly of a carbon backbone with functional groups attached to the chain. The functional group gives the molecule its properties‚ regardless of what molecule contains it*; they are centers of chemical reactivity. The functional groups within a molecule need to be identified when naming. *Definition taken
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Functional Structure( Daft 2013) In this structures all decisions are made from high management‚ this is ok sometimes. But in many instances it creates delays in the daily operation if a decisions needs to be made and the president can’t be contacted. That’s the problem when to mangers controls all decisions. Each part of the company is responsible for meeting the goals of the company and that’s servicing customers. At some point and time all companies will have this in place at some point and time
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Document Interface)” Tabbed document interface (TDI) or a Tab is one that allows multiple documents to be contained within a single window‚ using tabs as a navigational widget for switching between sets of documents. It is an interface style most commonly associated with web browsers‚ web applications‚ text editors‚ and preference panes. The name TDI implies similarity to the Microsoft Windows standards for multiple document interfaces (MDI) and single document interfaces (SDI)
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Agricultural marketing This refers to the marketing of agricultural products e.g. Coffee‚ maize‚ tea. Etc. it is regarded as unique due to the characteristics of demand and supply of agricultural products. The production of agricultural products in countries such as Kenya‚ is characterized by A large number of small farmers. A lack of full control over quality and quantity of the output. Inability of individual farmers to engage in demand creation activities for their own produce. Seasonality of
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