MARKETING MANAGEMENT (MB106) – OBJECTIVE TYPE QUESTIONS (ONE SET) MBA I SEMESTER 1. Which of the following is central to any definition of marketing? a. Making a profit b. Making a sale c. Demand management d. Transactions e. Customer relationships 2. Introducing new products to existing markets is an example of: a. conglomerate diversification b. vertical diversification c. horizontal diversification d. concentric diversification 3. When a company acquires a supplier through an acquisition
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of an "essay" has been extended to other mediums beyond writing. A film essay is a movie that often incorporates documentary film making styles and which focuses more on the evolution of a theme or an idea. A photographic essay is an attempt to cover a topic with a linked series of photographs; it may or may not have an accompanying text or captions.Services Marketing‚ 4/e‚ by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues‚ practice‚ and strategy. Utilizing
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general dentists‚ who among many other dental services‚ offer Functional Orthodontic treatment for their patients. However‚ there is an enormous difference between Orthodontic treatment versus Functional Orthodontic treatment. Orthodontic treatment is treatment of just straightening the teeth whereas Functional Orthodontic treatment is reshaping and repositioning the upper jaw and lower jaw to a more harmonious position as well as straightening the teeth. Obviously‚ Functional orthodontic treatment is more
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Functional skills are important as they essential elements of everyday life‚ by embedding functional skills i.e. English‚ maths and ICT it will give the learner with the skills and knowledge to work effectively and independently. In addition‚ Gould and Francis (2009:226) defined functional skills as: “the core elements of English‚ Maths and ICT that provide an individual with essential knowledge‚ skills and understanding that will enable them to operate confidently‚ effectively and independently
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TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE FACULTY OF ACCOUNTANCY‚ FINANCE AND BUSINESS ACADEMIC YEAR 2014/2015 SEMESTER 1 BACHELOR OF CORPORATE ADMINISTRATION (HONOURS) YEAR 2 BBDT2073 MARKETING MANAGEMENT GROUP WRITTEN ASSIGNMENT TITLE: _____DUTCH LADY MALAYSIA_____ LECTURER/ TUTOR: ____MR. LIM CHIN HOCK____ DATE OF SUBMISSION: _______17 JUN 2014_______ TUTORIAL CLASS: GROUP: _____GROUP 1‚8‚9_____ Company Background The story of the Dutch Lady was started from 50’s that is after the World War
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Interview Name of Student Name of Institution Functional assessment of an elderly man at home Introduction According to NHS (2011)‚ elderly people who have attained the age of 65 years and above usually spend an average of 10 hours and above daily sitting or lying down‚ making them the most sedentary group of people. Due to this apparent inactivity among the elderly‚ they are more prone to accidental falls‚ obesity‚ cardiovascular accidents‚ heart conditions and sudden death
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National Institute of Business Management Chennai - 020 FIRST SEMESTER EMBA/ MBA Subject : Marketing Management Attend any 4 questions. Each question carries 25 marks (Each answer should be of minimum 2 pages / of 300 words) 1. Explain the modern developments in the concept and practice of marketing. In the modern times‚ the marketing concept and as a result the practice of marketing management have continued to evolve and develop and will continue to do so in future owing to the rapid
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Check Your Understanding: 1. ________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. Customer perceived value (CPV) is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives (Kotler & Keller‚ 2006‚ p. 177). 2. The 20-80 rule states _____. The well-known 20-80 rule says that the top 20 percent of the
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Functional theorists look for positive consequences for participants such as self-esteem‚ grades‚ career aspirations‚ and the career mobility patterns of former athletes. Functional theorists believe in harmony and that if social change happens that leads to dysfunction and possible chaos; self-correcting mechanisms of the social system can reverse the dysfunction and bring the system status back to the status quo. In other words‚ everything will work it’s self out for the better‚ and there is no
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Functional Behavioral Assessment Short Paper Nicole Smith ECE 201 Intro to Early Childhood I Instructor Dana Bux April 28‚ 2012 Challenging behavior comes in various of reasons. Once you have gathered information to understand the behaviors of young children you can diagnose the child with the appropriate behavior and find a solution to fix the problem. I have been receiving some information on different ways on how to diagnose and find solutions through different materials which
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