Marketing Management Test Questions
MARKETING MANAGEMENT (MB106) – OBJECTIVE TYPE QUESTIONS (ONE SET)
MBA I SEMESTER
1. Which of the following is central to any definition of marketing?
a. Making a profit
b. Making a sale
c. Demand management
d. Transactions
e. Customer relationships
2. Introducing new products to existing markets is an example of:
a. conglomerate diversification
b. vertical diversification
c. horizontal diversification
d. concentric diversification
3. When a company acquires a supplier through an acquisition strategy, this is referred to as:
a. vertical marketing system
b. horizontal integration
c. forward integration
d. backward integration
4. When backed by buying power, wants become ________.
a. physical needs
b. demands
c. social needs
d. exchanges
e. self-esteem needs
5. Selecting which segments of a population of customers to serve is called ________.
a. managing the marketing effort
b. target marketing
c. customization
d. positioning
e. market segmentation
6. Which of the following reflects the marketing concept philosophy?
a. "You won 't find a better deal anywhere."
b. "When it 's profits versus customers ' needs, profits will always win out."
c. "We 're in the business of making and selling superior products."
d. "We don 't have a marketing department, we have a customer department."
e. "We build them so you can buy them."
7. Which of the following is the term for customers who make repeat purchases and tell others about their positive experiences with a product or service?
a. full partners
b. butterflies
c. satisfied customers
d. social customers
e. customer evangelists
8. Greater consumer control means that companies must rely more on marketing by ________ than by ________.
a. socialization; information
b. producing; selling
c. inspiration; competition
d. interruption; involvement
e. interaction; intrusion
9. Most companies today enter a new market by serving a ________, and if this proves successful, they ________.
MBA I SEMESTER
1. Which of the following is central to any definition of marketing?
a. Making a profit
b. Making a sale
c. Demand management
d. Transactions
e. Customer relationships
2. Introducing new products to existing markets is an example of:
a. conglomerate diversification
b. vertical diversification
c. horizontal diversification
d. concentric diversification
3. When a company acquires a supplier through an acquisition strategy, this is referred to as:
a. vertical marketing system
b. horizontal integration
c. forward integration
d. backward integration
4. When backed by buying power, wants become ________.
a. physical needs
b. demands
c. social needs
d. exchanges
e. self-esteem needs
5. Selecting which segments of a population of customers to serve is called ________.
a. managing the marketing effort
b. target marketing
c. customization
d. positioning
e. market segmentation
6. Which of the following reflects the marketing concept philosophy?
a. "You won 't find a better deal anywhere."
b. "When it 's profits versus customers ' needs, profits will always win out."
c. "We 're in the business of making and selling superior products."
d. "We don 't have a marketing department, we have a customer department."
e. "We build them so you can buy them."
7. Which of the following is the term for customers who make repeat purchases and tell others about their positive experiences with a product or service?
a. full partners
b. butterflies
c. satisfied customers
d. social customers
e. customer evangelists
8. Greater consumer control means that companies must rely more on marketing by ________ than by ________.
a. socialization; information
b. producing; selling
c. inspiration; competition
d. interruption; involvement
e. interaction; intrusion
9. Most companies today enter a new market by serving a ________, and if this proves successful, they ________.