Student Number: Module: Sales and Marketing for Tourism‚ Hospitality and Leisure Assignment: Company Report and Promotional Plan Tutor: Catherine Bedwei-Majdoub Module code: TH50040E Intended: Managing Director Contents Page 1. INTRODUCTION 1.1 Industry 1.2 Sector 1.3 Company Overview 2. MARKETING MIX 2.1 Product 2.2 Price 2.3 Place 2.4 Promotion 3. SWOT – Internal & External Analysis 3.1 Strengths 3.2 Weaknesses 3.3 Opportunities 3.4 Threats 4. PEST
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Questions-Answers Q1: For a company that wants to stay in the transportation business‚ maximize return on investment‚ and increase market share‚ has Mayflower successfully adapted to the deregulated environment? Is it moving into markets with good prospects? What does your group think ? A1: Yes‚ Mayflower has definitely managed to adapt to the challenging new environment and come up with the best possible strategy. As mentioned in the given article that Mayflower was into transportation of
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Questions - General General Questions BUS235 Week 1 DQ 1 Marketing Trends BUS235 Week 1 DQ 2 Customer Needs and Wants BUS235 Week 2 DQ 1 Market Research BUS235 Week 2 DQ 2 Customer Loyalty BUS235 Week 3 Assignment Retail Stores BUS235 Week 3 DQ 1 Branding Debate BUS235 Week 3 DQ 2 New Product Development BUS235 Week 4 DQ 1 Price and Ethics BUS235 Week 4 DQ 2 Service Marketing BUS235 Week 5 DQ 1 Super Bowl Advertising
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Cited: Bui‚ D. (2012‚ May 1). Little Known Secrets of Dell’s Marketing Strategies. Retrieved November 5‚ 2013‚ from SalesChase: http://www.saleschase.com/blog/2012/05/01/little-known-secrets-of-dells-marketing-strategies/ Mark Klimek. (1998‚ February 02). Dell ’s web sales Guru: Scott Eckert. Retrieved November 05‚ 2013‚ from Forbes: http://www.forbes.com/asap/1998/0223/064.html Price
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Introduction The term “marketing mix” was introduced by Neil Borden in his 1964 article “The Concept of the Marketing Mix”. Borden’s (1964) original marketing mix was a list of 12 elements that make up a marketing programme. McCarthy (1964) refined Borden’s list and reduced Borden’s 12 elements to four Ps: product‚ price‚ place and promotion. In addition‚ McCarthy (1964) defined the marketing mix as “a combination of all the factors at a marketing manager’s command to satisfy the target market”
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However‚ there are three extended factors included in the marketing mix to make it beneficial for service sector companies like Antone Displays. These includes‚ People These people are the main face of the company that represent their services and work to their business associates and consumers. It is important for company to have presentable and professional employees that clearly convey their plans and message to their client. Moreover‚ in case of Antone Displays it is observed that the company
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operations simple around the world‚ which ensures that their operations will stay the same to each franchise. 2. Marketing Mix adjustments are always needed when trying to keep up with customer changes. Opportunity offers prospects for improving the situation. Changes in consumers’ tastes have increased the demand for places‚ like Dominos‚ to keep up with its changing customers. One marketing mix‚ which was used as an example in the video‚ was when Dominos tried to take the US slogan and make it work in
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INTRODUCTION This is a report about the marketing 7ps issues of one of the leading fashion houses of Bangladesh‚ Ecstasy Fashion. This company is very famous for its superb quality men’s wear. Quality is the first priority of Ecstasy Fashion. From the begging to the end of this report‚ we have sort out how a company can be successful by performing 7ps marketing activity from the very beginning. HISTORY OF CATS EYE Ecstasy Fashion Accessories‚ Inc. started its operations in 1983‚ exporting
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The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps with 3 extras; an example of marketing mix is Amazon. The most difficult task for any organization is creating an all-around environment which allows a group of customers to feel comfortable purchasing their products or services. The strategy requires the organization to determine the ideal products
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P3 Compare the way in which at least two organisations of your choice apply the marketing mix (7P’s) to the marketing planning process to achieve business objectives. • Definition of Marketing Mix The Chattered Institute of Marketing defines the marketing mix. “The combination of marketing inputs that affect customer motivation and behaviour these inputs traditionally encompass four controllable variables ‘the 4 Ps”: product‚ price‚ promotion‚ and place. The list has been extended to 7 Ps‚ the
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