New Product Paper 9/28/2012 Marketing 310-J What is the product name? Describe the product. The product’s name is “Any-Access Card”. The card is built with a special tiny chip in it. Each chip has a special code‚ thus each card is different. The basic function of the card is people’s identity and a photo is required on the card. You could enter all your personal information into the system and it could be your driver’s license and passport. Also‚ it could be used as credit card‚ debit card
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In Tender Offer by Wendy Wasserstein‚ little action occurs in that no one dies or screams or cries. However‚ enormous changes take place within the characters. The subtle theme of the play underscores a specific shortcoming in the American lifestyle‚ the need for compassionate communication between a distanced father and daughter. Wasserstein demonstrates that the special ingredient in effective communication is dependent upon mutual understanding. The central conflict here involves the father
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changed economic conditions are affecting consumer behavior and attitudes. Can the marketing strategies based on the understanding of the consumers in the prosperous times still hold water now? Consumers are changing their behavior in several different ways and various underlying attitudes and values govern these changes. It is critical for us to re-look at the consumer and refresh our understanding to fine tune the marketing strategies. 2. Segment and decide Not all the consumers react to the environmental
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tasted‚ and seen‚ the healthcare services that are offered by the hospital can be categorized as intangible dominant. This intangible service is largely characterized by interactions with healthcare professionals‚ education on health conditions‚ and ultimately a better quality of health. Though the offering is primarily intangible‚ if the hospital is to be successful they should integrate a few tangible aspects to the offering. If the end goal of the service is to tend to the needs of the patient’s
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valid one party must make an offer and the other accept it (see: Acceptance of offer). The offer will usually indicate the form the acceptance should take (e.g.‚ in writing‚ by post)‚ and may indicate when the acceptance will be deemed to have occurred (e.g.‚ on delivery of the posted acceptance‚ see: Acceptance of offer by post). In seeking to prove that a contract was in existence‚ it will be necessary to show that there was a definite offer. Certain things look like offers‚ but aren’t always what they
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usually takes the form of offer and acceptance. An offer is defined by Treitel as "an expression of willingness to contract on certain terms‚ made with the intention that it shall become binding as soon as it is accepted by the person to whom it is addressed"‚ the "offeree". In addition‚ an offer is a statement of the terms on which the offeror is willing to be bound. When an offer has been made‚ it doesn’t means a contract has formed until the offeree accepts the offer. The "expression" referred
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In the given question the issue is whether there is a binding contract between Gerard and Reg. A contract can be defined as a voluntary assumption of obligation .In order to establish a contract there must be an offer followed by an acceptance. In order to see whether the parties have come to an agreement the court would look at the intention of the parties. Intention will be looked at objectively .In applying the objective test the courts consider whether the reasonable person in the other parties’
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Business Law: Offer and Acceptance. For a simple contract to be valid one party must make an offer and the other party accept it. An offer is made where a person (the offerer) unequivocally expresses to another (the offeree) his willingness to make a binding agreement on the terms specified by him if they are accepted by the offeree’ (Card 2002). This offer could be made to a specific person‚ in which case it cannot be accepted by anyone other than that individual. On the other hand it could
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GUJRANWALA CAMPUS “Principles of Marketing” “MARKETING PROJECT” “New Product Development” Submitted to: “Prof. Hafiz Ihsan-ur-Rehman” Submitted By: Usman Khalid Mc09023 Umar Farooq Mc09002 Faraz Raza Mc09040 M. Usman Mc09026 Jahangir Badar Mc09061 Ahmad Khayyam Mc09035 PROJECT CONTENTS 1. Segmentation & Target Marketing (Characteristics: How Product fit with T. M.) 2. Product Ideas ‚Screening‚ Concept Development
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essential for technology companies to differentiate their products from other companies that produce similar ones and also the role of branding in protecting the brands from piracy and steeling through out official and registered trademarks. The paper will also discuss the brand positioning strategy and how it gives a unique identity for brands and also how branding can change the customer negative perception about products and services. Introduction As time is passing by‚ the world is witnessing
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