order to critically reflect on the statement “Management of the employee/ customer interaction presents a challenge to the manager of a service operation that is absent in the field of production/manufacturing” (Yeoman‚ 2004)” it is necessary to understand what customer interaction is. Heskett‚ Sasser and Hart (1990) define how at the heart of the service is the service exchange – when the customer comes in direct contact with the business employees and whilst Muhlemann‚ Oakland and Lockyer (1992) agree
Premium Customer service Business Sales
Contract Law- Offer and Acceptance Enforcement of promises Criteria: 1. Offer and corresponding Acceptance 2. Consideration 3. Intention to create legal relationship 4. Certainty I. Formative elements – will theory of K Offer - an expressionof willingness to contract upon certain terms – binding upon acceptance Requisites: (a) Offer will become binding upon acceptance; and [may be prepared to sell] (b) Nothing further remains to be done If no an offer‚ what is it
Premium Contract Offer and acceptance Invitation to treat
1. OFFER: Ben has contacted Ting in the subject matter of identifiable object GTX which Ting had inspected two days ago‚ he clearly mentioned terms and conditions i.e. $30‚000 cash and showed an intention to be bound by these terms and conditions 1(Harvy v Facey‚ Graw 6th ed‚ pg 41). 2. MERE INQUIRY: Ting didn’t accept or reject Ben’s offer and inquired about the spare parts which is infact a mere inquiry rather than counter offer as Ting has not put forward any new terms to Ben’s offer in
Premium Contract
Assignment Marketing Plan On (Product Coca-Cola) Prepared by Md. Mosaddek Hossen Id # 0220012 Tanima Trina Id#0220063 Sohel Mahmud Id # 0220013 Sabrina Chawdhury Id # : 0000000 Group- Leo Marketing Management Sec-1 Submitted to Mr. Rumman Hassan Lecturer School of Business Independent University‚ Bangladesh 25th April‚ 2006 25 April‚ 2006 Mr. Rumman Hassan Course Instructor Marketing Management School of business IUB‚ Dhaka-1212 Sub: Letter of
Premium Coca-Cola Brand Marketing
Services Marketing-A Blueprint For Success South University Online MBA 6001 Services Marketing-A Blueprint for Success The needs and economics of commercial airlines have empowered the evolutionary process of technology based services‚ which assist in providing better‚ faster and efficient service at reduced cost(Boshoff‚1997). Therefore‚ a dilemma may be presented which maximizes the interactions with customers‚ while concurrently providing services that promote and provide fiscal stability
Premium Airline Procurement Customer service
New Product Launch Marketing Plan‚ Part III Kirkland Browne‚ Johanna Gutierrez‚ Philippe Biboum‚ Dana Cannon‚ Tameika Mclean‚ Kevin D. Mobley MKT/571 August Eighteenth‚ 2014 Dr. Catherine Burr New Product Launch Marketing Plan‚ Part III Executive Summary Our company is Audi AG. Audi is headquartered in Germany and is a subsidiary of Volkswagen since 1966. Founded in 1909 by automotive pioneer August Horch‚ Audi specializes in high end and luxurious automobiles ("Audi Club North America Northeast
Premium Marketing
Week 2 - DQ1 For a time‚ people would joke that IBM was an acronym for ‘Inferior But Marketable’. The thinking behind this was that IBM produced inferior products‚ but did a better job of marketing them than competitor companies that produced superior IT products. What was IBM doing from a competitive capabilities perspective? Consider factors such as brand and core competencies in your answer. Which of these factors may have played a role in earning the company its nickname mentioned above?
Premium IBM Personal computer Mainframe computer
Contract: enforcing bargains made between parties. Requirements for a valid contract • AGREEMENT between the parties • Requirement of CERTAINTY – terms of the contract/what’s going to happen during the life of the contract • INTENTION to create legal relations (formal agreement where they expect the law to be involved) • CONSIDERATION (giving each other party something of value which underlies promise they are making) AGREEMENT: (bargain negotiated between two parties) Looking at it objectively:
Premium Contract Offer and acceptance
The GAP MODEL in SERVICES MARKETING GAP 1 The gap between the customer expected service and company perception of customer expectation. |Inadequate market research. |Design‚ conduct and implement appropriate market research. | |Poor communication between customers and management and between|Design and implement an upward communications programme. | |front line employees and managers. |
Premium Customer service Pricing Good
A legally enforceable agreement‚ or a contract‚ can be broken down in to five elements; offer‚ acceptance‚ consideration‚ capacity to contract and intention to create legal relations. In this scenario there doesn’t appear to be an issue with capacity to contract and intention to create legal relations‚ so we can assume that they are both satisfied. The issues concerning this scenario are the concept of an offer‚ acceptance and consideration. When looking at the issues and assessing them‚ the objective
Premium Contract Contract law Offer and acceptance