"Marketing organization audit" Essays and Research Papers

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    Audit Assignment 2

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    COMPANY’S PROFILE The company that we have chosen for this assignment is Inflex Sdn Bhd. The company is a manufacturer of closed cell rubber insulation tubing and sheeting for air-conditioning‚ heating‚ and the refrigeration industry. The company also manufactures plastic polymer products. Some of the company’s products are insulation tape‚ adhesive‚ elastomeric paint‚ cutting blades‚ and other accessories. The company has more than 30 years of passion and experience in insulation manufacturing

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    Environmental audit of IHG

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    Executive Summary The purpose of this brief is to evaluate the strategic position of Intercontinental hotels group (IHG) PLC and to make recommendations to the Board of Directors. This brief highlights the environmental audit of IHG. Key drivers of IHG are huge number of hotels‚ largest in terms of number of rooms and members in Loyalty Rewards club scheme all over the world. The external environmental analysis is done using PESTEL analysis followed by Porters Five forces and Industry Life

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    Audit Plan- Glaxosmithkline

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    Audit Plan- GlaxoSmithKline (GSK) Key business and audit risk: In order to make the report more efficient we must identify the key areas of business risk and auditing risk. Business risk can be defined as the risk‚ which could affect an organization’s ability to achieve its objectives (Gray and Manson‚ 2007). Audit risk is defined as the risk that the auditor gives an inappropriate audit opinion when the financial statements are materially misstated (Soltani‚ 2007). In Gray and Manson (2007)’s

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    Hr Audit of Walmart

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    This audit is to provide Walmart as a company new HR suggestions to help overcome current discrepancies‚ and help the company gain a profit with certain situtions such as lawsuits‚ wages‚ and turnover. First we began with obtainable knowledge of Walmart and their current business practices. Wal-Mart employs more people than any other company in the United States outside of the Federal government. Forbes magazine‚ polling business executives has ranked Wal-Mart among the best 100 corporations

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    Nokia Brand Audit

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    Brand Audit: Nokia... What’s Next? Introduction Click on the Nokia Philippines website and you will get the image above. This pretty much sums up Nokia at the end of 2014. A long history of dominance in mobile communication has succumbed to the pressures of innovation (and lack thereof). Nokia will go down in history as a case of “What not to do!”. Beset with declining sales‚ Nokia merged with Microsoft and licensed its Lumia and Asha line to the software giant. By the end of 2014‚ Microsoft dropped

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    Running Head: APPLE‚ INC Apple‚ Inc and the Organization Michael J. Keith Organizational Behavior; BUS 322 Professor Ofori Boateng July 29‚ 2012 Apple‚ Inc and the Organization If I took over the leadership of a company‚ I would choose Apple‚ Inc. Apple‚ Inc is a multinational corporation that creates consumer electronics‚ computer software‚ and commercial servers. Apple ’s core product lines are the iPad‚ iPhone‚ iPod music player‚ and Macintosh computer line-up. I would be the CEO of

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    Beginning the Audit Report

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    Beginning the Audit Report Kimberly Cummings ACC/546 January 19‚ 2015 Jacob Mathews Beginning the Audit Report MEMORANDUM January 19‚ 2015 To: Senior Partner From: Kim Cummings Re: Apollo Shoes Audit Dear Senior Partner: As you know‚ our firm has been selected to perform the Apollo Shoes audit. The planning process has been the most delicate stage as we want to ensure we have a solid audit approach. The team I select will be dedicated in meeting the objectives and strategies for completing the

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    Mandatory Audit Rotation

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    Arguments in Favour of Mandatory Audit Rotation: As an attempt to strengthen the audit independence and the audit quality‚ mandatory audit rotation is to be considered as a very good proposal to safeguard the audit independence. It is‚ however‚ limited number of years above that the audit firm or the engagement partner (For instance‚ the U.K. approach is to change only the engagement partner. While in the U.S. approach it is mandatory to change the whole audit firm) can no longer be or continue

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    Non-Audit Services

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    auditors providing ‘additional services’ to auditees”? Non-audit services (NAS) may be any services other than audit provided to an audit client by an incumbent auditor. Such services may be referred to in the professional and academic press as management advisory services or consulting‚ but NAS also includes compliance related services (such as taxation and accounting advice) and assurance related services (such as due diligence and internal audit). Compliance related services are closely linked to the

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    Consumer Behaviour Audit

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    CONSUMER BEHAVIOR AUDIT The Consumer Behavior Audit is divided into the following sections: MARKET SEGMENTATION A. External Influences B. Internal Influences C. Situational Influences D. Decision-Process Influences PRODUCT POSITION A. Internal Influences B. Decision-Process Influences PRICING A. External Influences B. Internal Influences C. Situational Influences D. Decision-Process Factors DISTRIBUTION STRATEGY A. External Influences B. Internal

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