ODI contact lens is a revolutionary new product‚ which is aimed at replacing the traditional de-beaking technique used by farmers to minimize cannibalism among chickens. Being unique‚ there is no competition to the product in the market and hence ODI has the first mover advantage. There is very little awareness about the advantages of ODI among potential customers (chicken farmers). This product is in the introduction phase of the Product Life Cycle and the ODI team is faced with the task of developing
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Optical Distortions (ODI) is a start up with limited resources and a product that can change the egg production business. Its product‚ contact lenses for chickens‚ would reduce the vision of the hen and achieve two desirable results in the behavior of the chicken. These behaviors include reduction in cannibalism and reduction in amount of food required for chicken. And as a further result‚ the reduction in cannibalism rate removed the need to debeak the birds‚ which adds further economic value to
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Recommendations: ODI Inc wants to launch a product that is completely new‚ technologically advanced and performs well as demonstrated in the initial tests. The ODI lens helps farmers by controlling cannibalization among birds at farms. Cannibalization is an issue that is more prevalent in farms with a large number of chickens as they fight for food and their territory. ODI lens helps in distorting the vision of the chicken and thereby curbing both these issues without causing much trauma to the chicken. The
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1.What characteristics of the ODI contact lens are likely to make it appealing/unappealing to different types of chicken farmers? The appealing characteristics of the ODI contact lens are the following: Instead of debeaking‚ using ODI contact lens will cause no trauma to the chickens and also no weight losses‚ no reduction in egg production and can reduce chicken cannibalization effectively. Further more‚ using ODI contact lens can also reduce the farmer’s feed cost and bring greater feeding
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Distortion Inc.(ODI) markets lenses that distort the vision of chickens. These lenses are used instead of debeaking. Lensed chickens are more likely to survive from cannibalism among the chickens. The lenses are also supposed to reduce the amount of feed per chicken per day than that for debeaked chickens. Using lenses do not lead to any trauma among chickens and therefore do not affect their egg laying capacity. The objective of the case is to present a financial and marketing analysis of ODI with an
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BUS 336 Integrated Marketing Communications Integrated Marketing Communications Plan Table of Contents Page Executive Summary 4 1 Marketing Objectives 6 1.1 Marketing Objectives 6 1.2 Sales / Profits 7 1.3 Market Share 7 1.4 Long Term Potential 8 1.5 Positioning Objectives 8 2 Target Market & Action Objectives 9 2.1 Primary Target Market 9 2.2 Secondary Target Market 9 2.3 Purchase Behaviour
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For the three types of chicken farms‚ the appealing and unappealing characteristics of using ODI contact lens are presented as below. When it comes to appealing characteristics‚ the three types of chicken farms are the same: less cannibalism‚ less feed cost‚ and less the temporary weight loss and the retardation of egg production. From the perspective of cannibalism‚ which is originally 25% showed in experience‚ flock mortality is reduced to an average of 4.5% when ODI lens are used . On the
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Lenses by Annie Dillard Annie Dillard wrote on her experience with analyzing other forms of life. She inadvertently discovered that she and other human beings were not alone in the world. She described her different views of the world by either using a microscope‚ to see a world too small to see with the naked eye‚ or binoculars‚ to see a world that appears to be sightly never ending. Dillard recalls as a child obbessing over watching the algae in her “child’s microscope set”. She was so
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case‚ we encourage our business to become a mini restaurant where in we offer pearl shake at the same time offer them their affordable meal. This year 2013 is our plan to change our pearl shake both to become Gjof’s Shake in Luncheonette. Luncheonette is a small restaurant that serves simple and easily prepared meals. This marketing plan will focus to the needs of the customer to make them easier to have their meal. It is less of time and effort to go to another restaurant to order their meal with
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“EYE-Mazing!” A Marketing Plan for New Market Development Submitted by: Ando‚ Hanna Mari Cabucos‚ Trisha Marie Igat‚ Sandra Marie Pullon‚ Danica Anna Regis‚ Geneva Santiago‚ Gio Andro Suarez‚ Angel Submitted to: Prof. Angelo Alfonso Abejero A. Market Analysis * Demographic/Population Developments An estimated 180 million of the World’s population are visually disabled. The 3rd.Philippine National Survey of Blindness conducted last year showed that
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