SMALL BUSINESS ADMINISTRATION A small business is the one that is operated and owned independently by an individual. It comes under the private sector and is not owned by the public. According to the traditional definition‚ a business is considered small if it employs less than 20 people. Small businesses play an important role in the economy of the country. It represents 99.7% of all the employment firms. It generates new employment opportunities for the people and according to SBA (Small Business
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Marketing Strategies Adopted in the Japanese Automotive Industry Table of Contents 1.0 Introduction 1 2.0 The Marketing Mix and 4Ps 2 2.1 Product 3 2.2 Price 4 2.3 Promotion 5 2.4 Place 6 3.0 Green Vehicles 6 4.0 Toyota Marketing Strategy 7 4.1 About Toyota 7 4.2 Case Study - Toyota Prius 8 4.2.1 Product 8 4.2.2 Price 10 4.2.3 Place 12 4.2.4 Promotion 13 5.0 Honda Marketing Strategy 15 5.1 About Honda 15 5.2.1 Case Study – Honda Civic GX 16
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A small business is a business that is privately owned and operated‚ with a small number of employees and relatively small number of sales. Small businesses are normally privately owned corporations‚ partnerships‚ or sole proprietorships. The definition of the term “small business” can vary from country to country. For e.g. In the U.S. the Small Business Administration generally specifies a small business as having fewer than 500 employees for manufacturing businesses and less than $7 million in
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Marketing & Distribution of Packaged Drinking Water Submitted by Asif Muhammed Praveen Kumar Pritha Sarkar F162 F192 F222 Marketing & Distribution of Packaged Drinking Water We would like to express our gratitude to Ms. Garima Gupta who guided us throughout the execution of this project and who always provided us with his valuable insights on how to do a marketing research project both inside and outside the classroom. We would also like to thank the consumers who took time out to fill up our
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THE LAWS OF RETURN TO SCALE The laws of return to scale explain the behavior of output in response to a proportional and simultaneous change in input. Increase in inputs proportionately and simultaneously is in fact expansion of the scale of production. Statement: “As a firm in the long run increases the quantities of all factors employed‚ other things being equal‚ the output may rise initially at a more rapid rate than the rise of increase in inputs‚ then output may increase in the same proportion
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Financial Reporting and Analysis – ACG6175 Date: 5/18/09 Revenue Recognition Problems in the Communications Equipment Industry 1 – In late 2000‚ Lucent announced that revenues would be adjusted downwards by $679 million as a result of revenue recognition problems. Yet the firms market capitalization plummeted by $24.7 billion. Why do you think the market reacted so negatively to Lucent’s announcements of the problems? There is usually a grey zone between aggressive accounting‚ which is the
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Map Scale Chapter 2 Map Scale You have read in Chapter 1 that the scale is an essential element of all types of maps. It is so important that if a network of lines and polygons does not carry a scale‚ we call it a “sketch”. Why is the scale so important ? What does it mean ? What are the different methods of showing the scale on a map? How useful is the scale in measuring the distances and the area? These are some of the questions which will be taken up in the present chapter. Glossary Denominator:
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Evaluation of Strategic Marketing Models in Fashion Industry Evaluation of Strategic Marketing Models in Fashion Industry IFR: YINGFAN TAO ID Number: 84461601 Evaluation of Strategic Marketing Models in Fashion Industry Introduction Fashion essentially involves change‚ defined as a succession of short term trends or fad and the very nature of fashion‚ where change is intrinsic‚ gives different emphasis to marketing activities (Eeasey‚ 1994). Furthermore‚ process research‚ according to
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ECONOMIES OF SCALE AND ECONOMIES OF SCOPE Economies of scale are reductions in average costs attributable to production volume increases. They typically are defined in relation to firms‚ which may seek to achieve economies of scale by becoming large or even dominant producers of a particular type of product or service. A distinction can be made between internal and external economies of scales. Internal economies of scale occur when a firm reduces costs by increasing production. External economies
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Drugs Problems and Solutions for the Indian Pharmaceutical Industry Introduction Counterfeit drugs have been around for much of the recent history of industrial-scale drug production in India and abroad. Although detailed data on counterfeit medicines are difficult to obtain by virtue of its very nature‚ a recent WHO report estimates the prevalence to be around 1% of sales in developed countries to over 10% in some developing countries1. The more important aspect of this global problem‚ according
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