Developing an environmental scanning process in the hotel sector Jorge Costa Professor‚ Fernando Pessoa University‚ Portugal Richard Teare Granada Professor‚ International Management Centres Association‚ UK Keywords The development of the hotel sector in Portugal has been scarcely documented with Abstract little literature published‚ and that which is Investigates the environmental available‚ mostly reporting on the occupancy scanning activities of hotel chains rates and revenues of hotels
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Business Research Process Raquel San Felipe RES/351 November 6‚ 2014 Amanuel Gobena Business Research Process According to Business Research Methods by Cooper‚ D. R.‚ & Schindler‚ P. S. (2014)‚ “business research is a process of planning‚ acquiring‚ analyzing‚ and disseminating relevant data‚ information‚ and insights to decision makers in ways that mobilize the organization to take appropriate actions that‚ in turn‚ maximize performance” (pg. 4). There are several stages involved in the research process
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MKF2121 Marketing Research Methods - Week 5 Tutorial Work Q1.The differences between measurement and scaling is as follows: Measurement | Scaling | - The assignment of numbers or other symbols to characteristics of objects according to set of rules.- Does not measure item itself‚ but characteristics of it.- Actual assignment of 1‚ 2‚ or 3 to each respondent using a scale that ranges from 1 to 3. | - Scaling involves the generation of continuum upon which measured objects are allocated.- Can
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Marketing Research tut questions (answers) Chapter 1 RQ3 Explain the specific differences that exist between data‚ data structures and information. Discuss how marketing research practices are used to transform data into meaningful bits of information. Data represents the actual first-hand responses that are obtained about an object or a subject of investigation by asking questions or observing actions (e.g. words numbers). Data structures represent the results of combining individual responses
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In the essay “The Step Not Taken” by Paul D’Angelo‚ the narrator takes the reader on his personal journey to find a satisfactory way to respond to another’s suffering. This story follows the basic plot structure of a monomyth: the separation‚ the struggle and initiation and the return and reintegration. In the beginning of the essay “The Step Not Taken” by Paul D’Angelo‚ the narrator is in the separation stage of the monomyth. He is called to adventure when the young junior executive joins him
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Identification of Case Issues Base your issues on theoretical international ethics concepts. As the international marketing manager‚ what are the ethical issues to be considered in this case? Use journals to help give your response depth The report aims at launching the new fair trade chocolate brand - Mars‚ and analysing the current ethical understanding of the Japanese marketing environment. The business viewed the ethical issue which child slavery has created an unethical comparative advantage
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Step -1 : Top management perception of the problem Company ABC grew from 20 people to 500 in the past 3 years. Recently‚ the company developed from being regionally based to becoming a national organisation‚ with three divisions and four corporate service groups. These subgroups comprised seventeen people from four areas: delivery services‚ sales support‚ production planning and invoicing. There were three team leaders. The sub groups were reluctant to get together. There was frustration; unmet
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1. The first step in forecasting often involves a detailed analysis of the historical market data. Ideally‚ you will want to go back at least 10 years and examine monthly data and try to develop a good understanding of the market dynamics. This is useful when developing analogs for future events. However‚ to gauge the appropriateness of these analogs‚ it is useful to speak to someone in the company that has some detailed insights into the market dynamics. 2. Following the data analysis exercise
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Problem 1: Evaluate the current position of Gong Cha A. Exploratory Research To formulate problems and find out the key attributes in customers’ point of view which influence the preference for Taiwanese beverages mostly‚ we have to conduct exploratory research to know more about consumers’ views on Gong Cha’s current image. At the end of the exploratory research‚ we would like to formulate hypothesis on how the most significant attribute and customers’ tendency to make a purchase are related‚
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of Consumers and Organisations on Green Marketing. Mieke van Kaam a research proposal – 22 April 2012 Table of Contents 1. Background 3 2. Problem statement 3 3. Research objectives 4 4. The scope and limitations of the proposed research 4 5. Literature review 6 5.1. Green fever –A load of Greenwash or not. 6 5.2. How green can you go? 7 5.3. Lets collaborate! 7 5.4. Consumer evolution 8 6. Research plan 9 6.1. Description of research subjects and design 9 6.2. Sampling plan
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