SIX STRATEGIES FOR SUCCESSFUL NICHE MARKETING BY ERIC K. CLEMONS‚ PAUL F. NUNES AND MATT REILLY Niche marketing is when a company develops a product or service that is currently unavailable in a particular area that will not necessarily be used by the general population. Buisiness are traditionally categorized as low sales‚ high margin or massive sales and low margins. Modern consumer demands have shaped how businesses offered products in the past‚ mainly manufacturing in lots and making goods
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SITUATIONAL ANALYSIS We divided our situational analysis into four portions; marketing environment‚ product brief‚ consumer analysis and competitor analysis. Firstly‚ the location assigned to us was Taylor’s University‚ a marketing environment that was rich in our key demographic of women between 18 to 25 years old. Students of this university consisted mainly of the middle to higher income category. This provided us with plenty of potential customers who could
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Brutu‚ Madalina; Daniela Mihai.(2012). “Identifying key trends of Direct Selling in the European Union”: Annals of the University of Petroşani‚ Economics‚ 12(1)‚ 2012‚ 15-24 ABSTRACT: Selling is the most representative marketing action; without customers there is no organization‚ and without sales there is no customer. Selling does not mean only to conclude a business (giving an economical good and receiving an amount of money)‚ but also to obtain satisfied‚ loyal customers. An alternative to the
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Part 1 1. Five ways vishal could use to assess stewart skills are: Task specific skills: learning how to carry out a task: example: writing a report‚ taking stock of inventory. Process skills: understanding and applying organisational process: example: processing invoices‚ completing a new leave form. Interpersonal skills: improving interpersonal relationship: example: communicating between team members‚ developing strategies to deal with conflict. Team skills: improving the way the team works:
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Baskin Robbins Case Study This case summarizes the marketing research to be performed for the logo redesign project of Baskin Robbins. Case Analysis Baskin-Robbins Brand Officer Ken Kimmel felt it was important to conduct this study because the frozen-food retailing industry had become more hostile to Baskin-Robbins in recent years. A few entrants such as Cold Stone Creamery and others had popularized the in-store experience. Cold Stone Creamery ’s sales were now almost 75 percent of Baskin-Robbins
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1.0 Situation Analysis / Current Marketing Mix 2.1 Current Product The benefit that Sunsilk brings towards its customers lies in the fact that it has an established brand name‚ in fact the most established in many countries. It also provides variant solutions for different hair care needs and provides a range of product lines (cream shampoos‚ liquid shampoos‚ conditioners‚ tonics‚ etc) that answer to the complete needs of its customers. In addition‚ the product mix is also very prevalent as
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market where myriad choices abound‚ Samsung’s sleek exterior design‚ accompanied by its selection of soft and hard features‚ render it an optimal purchase for the young‚ technologically updated professional. II. SWOT based on primary and secondary research Strengths  Strong global presence  Diversified product line  Technology  Design Weaknesses  Customer perception of weak product attributes like Durability  Camera / Video quality‚ User friendliness
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Executive Summary - Purpose of main document - MDP/MRP - Background of the company - Research design and how was it analyzed - Main findings‚ recommendation and limitations Background The Lulu hypermarket is a retail endeavor started by the EMKE group situated in Abu Dhabi‚ UAE. The managing director of Lulu hypermarket chain is MM Yusuffali. The company has hired employees above 20‚000 of all with different nationalities. It has been expanding all over the world. Lulu is also the biggest
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Group 3.3 Mr. Ward-Perkins 2010-2011 Marketing MAnagement INNOCENT ON THE FRUIT JUICE MARKET Galina Kozlova Hadrien Le Bris Julien Leignel Nicolas Levannier Raphaël Montero Roxane Penne TABLE OF CONTENTS I. INNOCENT CONTEXT IN FRANCE A. A FEW WORDS ABOUT INNOCENT B. FRUIT JUICE MARKET PRESENTATION C. ATTRACTIVENESS OF THE MARKET D. CUSTOMERS NEEDS AND BENEFITS E. TOUCH POINTS II. THE EXTERNAL ENVIRONMENT OF INNOCENT A. MICRO-ENVIRONMENT
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To: Senior Management of Oriflame Belarus From: Marketing Manager XXX Date: 21/11/2010 BUSINESS CASE Version Number: 1.0 Marketing research for customers segmentation This document is confidential and has been made available to the individual to whom it is addressed strictly on the understanding that its contents will not be disclosed or discussed with any third parties with exception of the individual ’s own professional advisers. page. 1 of 29 Table of Contents 1 Executive Summary
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