The businesses I have chosen are McDonalds and Oxfam. I am going to compare these aims and objectives by identifying the differences and similarities. Then see how they relate to their sector‚ the size of the business‚ the purpose of the business and its ownership. I am going to write a summary on a word document of what I have found. Firstly I will be talking about the aims and objectives of Oxfam. From my research I have found the aims of Oxfam which are: * To aid third world countries in
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businesses; Oxfam and Vodafone. I will be talking about their different aims and objectives‚ the main business activities and their Vision and Mission statements. I will explain the links between these and why a business should have aims and objectives and in the end I will develop SMART aims and objectives for Vodafone. Background of Businesses Oxfam The name Oxfam comes from the Oxford Committee for Famine Relief founded in Britain in 1942 and registered in accordance with UK law in 1943. Oxfam International
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I will be discussing two organisations‚ one of which is a profit making business‚ and the other being a non-profit making business. I will also compare and contrast the two organisations. The two companies I will be talking about is Tesco Plc and Oxfam. Tesco (founded in 1991) is a public limited company which deals in the sales of goods ranging from food to clothing and electronics. The company is well known globally holding their business 12 countries including places such as Korea and India
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3/4 4. Strategies for JD Sports 4/5 5. Background for Oxfam 5 6. Aims/Objectives for Oxfam 6 7. Strategies for Oxfam 6/7 M1 Explain the points of view from different stakeholders seeking to influence the strategic aims and objectives of your two contrasting organisation? 8. Oxfam stakeholders 8/9 9. JD Sports stakeholders
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Aston Martin’s campaign in China Identification of the Chinese market Targeted audience: Since reform and opening-up‚ benefit from high speed development of Chinese economy‚ there are now 1.5 million rich people in China and the number of the rich increases at an annual rate of 15% year by year. The rich‚ accounting for 10 percent of the country’s population‚ owned 45 percent of the wealth in cities‚ and they include senior leadership‚ all kinds of stars‚ businessman‚ etc. From the current situation
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underlying assumptions about Development‚ their values and beliefs as well as the techniques‚ methods and approaches that they utilize to implement their ideas. In exploring this argument this essay will focus on two of the larger global Development NGO’s‚ Oxfam and BRAC. These two organizations have very differing organisational approaches and strategies to development‚ which will allow for a good comparison on how various ways an organisation can articulate on itself and how that shapes how we see their
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To: Senior Management of Oriflame Belarus From: Marketing Manager XXX Date: 21/11/2010 BUSINESS CASE Version Number: 1.0 Marketing research for customers segmentation This document is confidential and has been made available to the individual to whom it is addressed strictly on the understanding that its contents will not be disclosed or discussed with any third parties with exception of the individual ’s own professional advisers. page. 1 of 29 Table of Contents 1 Executive Summary
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Market segmentation Market segmentation is simply a modern marketing strategy in which the market for your customers are divided in various several groups and segments based on some major key factors such as demographic‚ geographic‚ psychological and behavioural factors. By dividing the market‚ the sellers that that try to deliver good value to their customers will be able to have better understanding of their target audience and thereby make their marketing more effective. Market segmentation also
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Market Segmentation Strategy‚ Competitive Advantage‚ and Public Policy Market Segmentation Strategy‚ Competitive Advantage‚ and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory Shelby D. Hunt & Dennis B. Arnett Abstract Market segmentation is one of the most widely accepted concepts in marketing. Its fundamental thesis is that‚ to achieve competitive advantage and‚ thereby‚ superior financial performance‚ firms should (1) identify segments of demand‚ (2) target specific
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To reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. "Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions‚ communications‚ advertising and other marketing mix variable" (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they put
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