(1997) Service loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service
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What is Brand? American Marketing Association defines Brand as "Name‚ term‚ symbol‚ sign‚ or design or a combination of them‚ intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes‚ Benefits‚ Values‚ Culture‚ personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand
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the oldest and biggest cosmetic brands in the world has successfully transformed itself from a single skin care brand to a trustworthy and contemporary personal care brand for all family types. The brand stretched itself by sub-branding to many new segments‚ always nursing the core mother brand NIVEA and its “Gestalt”. [Company Background] Background As 2005 drew to a close‚ executives at Beiersdorf’s (BDF) Cosmed division [Brand DNA] NIVEA‚ the largest cosmetics brand in the world‚ had successfully
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international luxury brand. Burberry designs‚ manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998‚ the new management team at Burberry set out its strategy to reposition and revitalise the brand‚ which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years‚ Burberry has faced new challenges of brand sustainability and positioning
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Brand IPL touches the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark. According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion.
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Walmart Group Supply Chain Game Conclusion This time‚ the game was more complicated. We need to plan and control production capacity‚ shipment method and further distribution to different areas. Our performance was not as good as last time. The distribution network of the company consists of a single factory and a single warehouse‚ both in Calopeia. We can build extra factories and warehouses in other places. Actually at first‚ our goal was increasing the manufacturing capability
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Title of Report in Initial Capital Letters: Times New Roman (24 point‚ Boldface) and No more Than Three Lines Your Name Name of Your Department Southern Polytechnic State University Date Title of Report in Initial Capital Letters: Times New Roman (18 points‚ Boldface) and No More Than Three Lines Your Name Name of Your Department Southern Polytechnic State University Date Summary All reports should include a one- or two-paragraph summary. This summary
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VIDYAVARDHINI’S COLLEGE OF ENGINEERING AND TECHNOLOGY ELECTRONICS AND TELECOMMUNICATION FINAL YEAR [2004-2005] A REPORT ON BLUETOOTH TECHNOLOGY PREPARED BY JANHAVI KHANOLKAR NAVEEN BITRA YASHESH MANKAD TABLE OF CONTENTS 1. INTRODUCTION 2. HISTORY 3. WHAT IS BLUETOOTH? 4. BLUETOOTH SPECIFICATIONS 5. BLUETOOTH NETWORKS 6. HOW DOES BLUETOOTH WORK? 7. BLUETOOTH PROTOCOL STACK 8. BLUETOOTH SECURITY 9. APPLICATIONS 10. MERITS AND DEMERITS
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Quarter 3 was much more successful than both the prior quarters. In fact‚ our team ranked 2nd out of 9 teams during this quarter. Each KPI category was improved‚ yet there is still room for improvement. During quarter 3‚ $396‚500 was spend resulting in a balance of $388‚500 available for the final quarter. Our team continued to focus on our initial three decision factors‚ however we also decided to invest a little extra money in selection. Beginning with training‚ our team eliminated the employee
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Minnesota Micromotors: a brief strategy According to the data and information provided‚ MM currently is facing a tough time in all segments comparing to the competitors. As the data shows that‚ the revenue and gross margin are consistently decreasing from Q1-Q3.There is a big drop at the market. In order to improve our company profit and market share .It is important for us to find out the disadvantage and advantage. There are some factors that driving out profit and market share down‚ which are:
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