here are numerous examples of Brand Extension Failures. They are: 1. Coke’s launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke failure miserable 2. Pepsi’s Cafechino looks like a disaster in India as very people have actually gone for it 3. Virgin: The company was able to stretch its considerable brand equities from the entertainment to the travel industry. Virgin Airlines is a success. But does anyone remember Virgin cola? Virgin vodka? Virgin jeans? 4. Ready-to-eat
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12 Stocks to BUY for 2014 Help |Connect |Sign up|Log in Ekaterina Walter Ekaterina Walter‚ Contributor I write about leadership‚ business culture‚ and marketing innovation Follow (150) ENTREPRENEURS | 12/03/2013 @ 11:49AM |9‚202 views B2B Marketing Doesn’t Have To Be Boring: 3 Companies That Effectively Add Humor To Their Marketing Mix Comment Now Follow Comments Tim Washer quoteThe Nielsen Global Survey of Trust in Advertising polled more than 29‚000 Internet respondents in 58 countries
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Simulation Reflective Journal Look back We were four in our group and we were given a scenario of a patient who was having an anaphylactic reaction from bee sting venom. The group agreed that I will be the primary nurse. As the primary nurse‚ I knew that I had to lead and supervised our group in responding to the emergency situation at hand. Having played the role of a primary nurse in this simulation‚ I have gained meaningful experience‚ which I can use in my future nursing practice
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Brand management‚ one of the most interesting marketing measures‚ allows you to understand how brand equity is built and well maintained by MNCs. You will understand how to add value to your product‚ differentiate it from others and finally‚ position your offerings as the best or most appealing in the market. However‚ it will be completely hidden what you are going to do in future. So‚ let’s see what is going to be your actual job? Suppose‚ you are Mr. Jonathan and you are appointed as a Brand manager
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Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6: Sales based on Distribution Format 19 Figure 6: Graph of Sales based On Distribution Format 19
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FINANCE CAPITAL BUDGETING SIMULATION WORKSHEET Part III – Debrief Name: Group Members: INSTRUCTIONS: This worksheet debriefs the simulation and summarizes your key takeaways from the project and is to be completed on an individual basis. Complete the executive summary and answer all questions in this worksheet using the foreground reading and the financial data for the firm posted on the simulation website. Each discussion response should be complete and self-supporting (one-line responses are
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Brand Ambassadors serve as the face of their client company at promotional events. They offer the company a chance to make a good impression on prospects. An effective brand ambassador is one who is interested in the product they are promoting‚ who can easily connect with the product. "During the live brand experience they become the identity of the brand‚ because they are the only human interface between the brand personality and the consumer. They are the people who have the potential to appeal
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Work Cell Simulation Robots are a major part of automation technology. Application of this technology depends on how robots are located and used in work cells. Feature-based work cell simulation software is perfect for these applications‚ because it provides an interactive and accurate virtual view of a fully combined robotic work cells that can be modeled and assessed for low cost and reliable solutions. Designers can use the software to model a work cell by acquiring a group of components‚ such
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Liquidating Ratios: 1. Current Ratio: Current Assets/ Current Liabilities: 2009: 2008: 128‚867/ 23‚807 = 5.41:1 130‚026/8‚380 = 15.52:1 2. Quick Ratio: Cash and Cash Equivalents + Net Receivables/ Current Liabilities 2009: 2008: $22‚995 + 59‚787/ 23‚807 = 3.48 $41‚851 + 37‚666 /8‚380 = 9.49 3. Days Cash on Hand: Unrestricted cash and Cash Equivalents /Cash Operation Expenses ÷ No. of Days in Period (365)
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Morgan McIntosh 7/2/13 NT2640 Assignment 2: Network protocols numbers 1. What organization has been given the responsibility for assigning protocol numbers? ICANN – The Internet Corporation for Assigned Names and Numbers 2. Determine the protocol numbers for the protocol names: Protocol | Number | IPv4 | 4 | IPv6 | 41 | TCP | 6 | UDP | 17 | ICMP | 1 | VRRP | 112 | IPSEC ESP | 50 | L2TP | 115 | OSPF | 89 | EIGRP | 88 | 3. Determine the correct ICMP type based
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