"Marketing simulation managing segments and customers v2" Essays and Research Papers

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    IMPLEMENTING RELATIONSHIP MARKETING: THE ROLE OF INTERNAL AND EXTERNAL CUSTOMER ORIENTATION by T.F.J. Steyn*‚ S.M. Ellis** and F.A.A. Musika* *WorkWell: Research Unit for People‚ Policy & Performance School of Entrepreneurship‚ Marketing and Tourism Management Potchefstroom Campus North West University[1] **Statistical Consultation Service Potchefstroom Campus North West University Paper presented at the European Institute for Advances Studies in Management (EIASM) Workshop on

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    Negotiation Simulation

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    Hours of Work | Work Operation/Shift Schedule | Shift Premium | Overtime | Rest/Meal Period | Opening Position | 2 Operating Shifts being run by 2 shift groups. (40 hour work week) Morning Shift (60% Workforce) Evening Shift (40% Workforce)Each employee will be working on 8-hour shift. Schedule of Shifts will run on a 5 day a week. Morning Shift -5 days (Monday to Friday) 8 hours fixed‚ with 2 consecutive days off (Saturday & Sunday off)Evening Shift – 5 days (Monday to Friday) 8 hours

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    Simulation report

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    INTRODUCTION This report is based on the business game we played on footwear industry. Whilst the task set for this group business game is strategic in nature and obviously requires the team‚ a variety of strategical knowledge. It is my experience that there are several other areas of expertise equally important. A large amount of time and effort throughout this game has been spent on team-working - organising the team‚ processing and collating the vast amount of information that it created‚

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    Customer loyalty and customer satisfaction Customer Loyalty can be difficult to define given the different views that are presented within the literature. Zithaml‚ Berry and Parasuraman (1996) determine that loyalty includes a customer’s intention to stay with an organisation and that loyalty includes four elements: repurchase intentions‚ recommending the service provider to other customers‚ less complaints and tolerance of price increases. Oliver‚ (1999) provides a different definition and

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    Managing Change

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    FLORA MARIE EUBION ISAGA August 24‚ 2013 BA501 Organization Behavior Prof. Fidel Oblena‚ MBA MANAGING CHANGE Change happens in every organization. Some Companies grow larger while others are not. Many organization look for a change and learning how to manage change regardless of what change the organization needed. Change Management need thoughtful planning and sensitive implementation and above all the consultation and involvement of the people affected by changes and in a way as

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    Customer Service

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    Detailed explanation of the principles of customer service Principles of good customer service is very important to give excellent customer service and to make the customer want to return the importance of customer service is to ensure the needs and wants of customers are met by the organisation‚ meeting customer expectations and ensuring satisfaction. Customer service aims to provide support and the best experience to a customer through actions that are taken by the seller. This includes actions

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    SECONDARY DATA ANALYSIS The following analysis has been done on the basis that the middle segment cars of the Indian automobile industry can be divided into the following major players:- 1. Maruti 2. Hyundai 3. Honda 4. Ford 5. Tata Motors 6. Nissan 7. Volkswagen 8. Fiat 9. General Motors 10. Hindustan Motors

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    Managing Absenteeism

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    MANAGING ABSENTEEISM Date: 1 March 2004 TABLE OF CONTENTS Page 1. Introduction 1 2. Reasons for absenteeism 1 3. Effects of absenteeism 2 4. Conclusions 4 5. Bibliography 5 MANAGING ABSENTEEISM 1. Introduction Absenteeism is a costly and disruptive problem and places unnecessary pressure on staff that are at work. Until they investigate‚ companies normally do not realise the cost of absenteeism until they actually measure

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    Managing Innovation

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    purpose of the AIM process is to make sure that all the correct decisions are taken by the management and that to be at the correct point of time. For the same they have created a process. This process takes into consideration all the needs of the customers. They have created a process with five different stages with gates in between. Stage 1 is the formulation of the idea where all the ideas are taken into consideration and then best of those ideas are taken into account. These ideas are then forwarded

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    Managing Strategies

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    Managing Strategies Visiocom International Question 3. Pin point the threats of the company through Porter’s 5 sources model The five forces model (competitive-forces model) is a model developed by Michael Porter. The model aims to determine the potential profit of a certain market or industry. According to Michael Porter‚ this potential is influenced by five factors which he calls ’forces’. The competitive-forces model for Visiocom is as follows: 1. Bargaining power of suppliers

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