Applying Archetypal Analysis in Marketing Research © Paul Riedesel‚ Action Marketing Research 2008 Archetypal analysis is a mathematical procedure for decomposing a multivariate dataset as a function of a set of underlying archetypes or ideal types. While used for many years in the physical sciences‚ these methods were first introduced to marketing research practitioners by Louviere and Carson at the 1998 Advanced Research Techniques Forum. Little public use has been made in our field since then
Premium Marketing Regression analysis Archetype
The Hong Kong Polytechnic University MM2711 Introduction to Marketing Individual Assignment on Marketing Ethics Student Name: Ching Hong Yan‚ Shirley Student ID: 12082678D Study Programme: BBA (Financial Services) Year 1 Tutorial Group: TUT004 (Wed 13:30) Introduction In recent years‚ marketing ethics has been much more in our concerns as the marketing activities often create some ethical dilemmas due to the conflicts of interests. With the assistance of moral principles and values
Premium Ethics Marketing Public transport
external environment of Dialog Axiata has been analyzed using the PESTEL analysis where the political‚ legal‚ economical‚ ecological‚ social and demographical factors are analyzed to identify opportunities and threats in the external environment. Furthermore Porters five forces model was prepared to analyze the intensity of competition in the industry’s attractiveness and profitability. In addition to this‚ competitor analysis was conducted using strategic group concept to understand how similar firms
Premium Mobile phone Mobile network operator
1.0 Introduction This case study and analysis is to identify the current strategy of Ryan Air using various models and strategies to develop a better future for Ryan Air. As this report addresses different aspects of Ryan Air with the help of Porter’s 3 Generic Strategies and the justifications using the value chain model has helped in the analysis of the real focus of RyanAir. This report also addresses the various control systems with the implementation of the strategy for Ryan Air together with
Premium Airline Low-cost carrier Southwest Airlines
variety of local and international destinations. Their targeted market is limited by age. Clients must be between 18 and 35 years old. The analysis will focus on Contiki *s Australian market for international holidays. Contiki have adopted a concentrated marketing strategy in identifying market segments. This means that they have elected to focus their marketing efforts on gaining a high share of one particular segment of the market (i.e. 18-35 year olds). The advantage of such a strategy is that
Premium Marketing
MARKETING AND SOCIETY: A SOCIAL RESPONSIBILITY OVERVIEW ============================================= What is MARKETING? -We define marketing as the process of creating consumer value in the form of goods‚ services or ideas that can improve the consumer’s life. What is SOCIETY? -We define society as the community of people living in a particular region and having shared customs‚ laws and organization. What is SOCIAL RESPONSIBILITY? -Social responsibility talks about the obligation of
Premium Marketing Consumer protection
cost-efficient. The value proposition is consist of professional teams‚ one on one service‚ budget price. Total estimated start-up capital is $190‚620 and estimated break-even point is $43‚118. Contingency plans for the business are continuous marketing strategies‚ continuous discount promotions. 2.0 Company Description Me-In® is the weight loss clinic center that guides people healthy and easy approach to weight loss. Me-In® is founded by the executive Phil-Jung Kim‚ with the huge help of leading
Premium Obesity Weight loss Nutrition
6 SWOT analysis of Samsung 6 TOWS matrix analysis 8 3. Question 3: 8 4. Question 4: 10 Conclusion 11 Executive Summary 11 Personal experiment 11 List of References 13 List of Tables Table 1: Brand ranking by value in 2005 5 Table 2: SWOT of SAMSUNG 7 Table 3: TOWS matrix of SAMSUNG 9 List of Figure Figure 1Brand Value from 2001 -2005 5 INTRODUCTION In every successful business‚ marketing plays an important role in its performance in the purpose of maximizing the brand value. Marketing is the
Premium Marketing
ANALYSIS OF OIL AND GAS MARKETING SECTOR- AN OVERVEW OF ITS GROWTH OVER THE LAST FIVE YEARS (2001 – 2005) AUTHOR: Akhlaq Ahmad Enroll No. 111031-004 Cell no: 03215008455 BBA-6 (Morning) SUPERVISOR: Mr. Musbashir Sadiq Bahria Institute of Management & Computer Sciences‚ Bahria University Shangrila Road‚ Sector E-8‚ Islamabad ABSTRACT Pakistan’s economy is undergoing significant structural changes since 1999-2000. The real GDP growth is accelerating over the last five years. Over the
Premium Balance sheet Generally Accepted Accounting Principles Petroleum
Aazam Gaffar Submitted To: Mrs. Inoka Gunarathne Module Title: Marketing Principles Assignment Title: Individual Assignment Date Due: 05th of April 2012 International College of Business & Technology Table of Content Table of Content 2 1.0 Exucutive Summary 4 2.0Swot Analysis 5 2.1Strengths 5 2.2Weaknesses 5 2.3Oppurtinities 6 2.4Threats 6 3.0Pest Analysis 7 3.1 Political 7 3.2 Economical 7 3.3 Social 8 3.4 Technological
Premium Thailand Marketing Bangkok