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PROJECT REPORT ON MARKETING STRATEGIES OF AIRTEL SUBMITTED UNDER PARTIAL FULFILLMENT OF THE REQUIREMENT FOR TRAINING SUPERVISOR: PROJECT ADVISOR: SUBMITTED BY: SESSION: ACKNOWLEDGEMENT I acknowledge the sincere assistance provided to me from several rather unexpected quarters during the course of execution of this study. It would be a mammoth task to place on record my gratitude to each and every one of them but a whole hearted attempt would be made nevertheless‚ least I be branded
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GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD SUMMER TRAINING REPORT ON THE TASTE OF INDIA Prepared By Darshan Makwana Student of Master of BusinessAdministration Batch (2007 - 2009) Roll No. -18 Submitted To Saurashtra University Rajkot Guided By Prof. Vijay Vyas Institute R.K. College of Engineering and Technology RAJKOT 1 GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD PREFACE AMUL is the pride not only of Gujarat but also of entire country. I have great
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Pre-Feasibility Study ENVIORNMENTALLY CONTROLLED DAIRY FARM (50 AMERICAN COWS) Small and Medium Enterprises Development Authority Government of Pakistan www.smeda.org.pk HEAD OFFICE 6th Floor LDA Plaza Egerton Road‚ Lahore Tel 111 111 456‚ Fax 6304926-7 helpdesk@smeda.org.pk REGIONAL OFFICE PUNJAB REGIONAL OFFICE SINDH 5TH Floor‚ Bahria Complex II‚ M.T. Khan Road‚ Karachi. Tel: (021) 111-111-456 Fax: (021) 5610572 helpdesk-khi@smeda.org.pk REGIONAL OFFICE NWFP Ground Floor State Life Building
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UHT milk “coming of age” in India (A periscopic commentary on the evolution of UHT milk in India) Kuldeep Sharma‚ Principal Mentor‚ Suruchi Consultants My tryst with UHT Dairy liberalization in India is around 18 months younger than our organization. The journey which began in 1990 has seen the growth of the Indian dairy industry from the liquid milk market perspective. Milk powder and other commodities were never the center stage activity for our organization at Suruchi Consultants. We have been
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Product Name: Lipton Tea Table of Contents 1.0 Introduction 3 2.0 Overview of Consumer Behavior Audit for Lipton tea 3 2.1 Market segmentation 3 2.2 Product positioning 4 2.3 Pricing 4 2.4 Distribution strategy 5 2.5 Promotion strategy 5 2.6 Product 6 2.7 Consumer satisfaction and commitment 6 3.0 Conclusion 7 Reference List 8 1.0 Introduction Lipton as one of Unilever’s brands established by Thompson Lipton in the UK is now the world’s largest tea brand regardless from
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Nike ’s marketing strategy is an important component of the company ’s success. Nike is positioned as a premium-brand‚ selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".[40] Nike promotes its products by sponsorship agreements with celebrity athletes‚ professional teams and college athletic teams. However‚ Nike ’s marketing mix contains many elements
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In this article‚ the new chief operation officer of Instagram‚ Ms. White speaks about their new marketing strategy. Instagram is a free Photo sharing social media service. But now Ms. White is planning to sell advertisements on Instagram while maintaining their focus on providing users with a clear design and a simple way to share photos. Additionally‚ Instagram also wants to avoid repeating its parent company‚ Facebook’s earlier missteps with advertisers. SWOT analysis can be done to determine
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Message Ideas Expressed Execution How Presented Brief intro: -When an Airline has stated the mission and noted its target markets‚ they have several ways to promotionally communicate its messages. - The airline will have to use different strategies for each target in terms of promotion. -How and why are the target markets going to get our information? Promotion Mix Elements What type of messages would the airlines send to each of its target markets? What’s the most cost-effective
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requires a lot of efforts and capital from new organizations to overtake the awareness and brand loyalty that exist for the established brands. This case study illustrate how a South Korean auto maker Kia Motors Corporation‚ has used its strategic marketing planning to develop its brand recognition in the UK automotive market. Kia Motors Corporation founded in the year 1944 and one of the oldest manufacturers of motor vehicles in South Korea. Kia Motors initiated with manufacturing of bicycles and
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