Conclusion…………………………………………………………………. 8 References………………………………………………………………….. 8 INTRODUCTION PESTEL analysis stands for Political‚ Economic‚ Social‚ Technological‚ Environmental and Legal analysis. PESTEL describes a framework of of macro-environmental factors used in the environmental scanning component of Strategic Management.PESTEL is a part of external analysis of doing market research and gives an overview of the different macroenvironmental factors that the company has to
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210€/inh. Imports 9‚5% 165€/inh. Imports 32%( 20% from Asia and 5% from Europe) 1 – Furniture retailing business analysis and its KSF Macro Environmental Analysis 2 Furniture retailing market Schools‚ hospitals‚ hotels and churches Institutional 10% Office 30% household 60% 1 – Furniture retailing business analysis and its KSF Macro Environmental Analysis 3 Factors Political Economic Socio-cultural Technological Tendência - Decrease of salaries and pensions
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Os factores ambientais do marketing de uma empresa são: 1. Factores ambientais internos‚ como: funcionários (ou clientes internos)‚ tecnologia do escritório‚ salários e finanças‚ etc. 2. Factores micro-ambientais‚ tais como: clientes externos‚ agentes e distribuidores‚ fornecedores‚ a competição‚ etc. 3. Factores macro-ambientais‚ tais como: Poderes Políticos (e legais)‚ poderes económicos‚ Sócio-cultural e Tecnológicos. Estes são conhecidos como factores PEST. [pic] Factores Políticos A área
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trying to illustrate how external factors affect business operations. Rather than a literature review research‚ this paper implies the case study method. The second largest transportation company‚ the Stagecoach Group‚ is chosen to be the case for analysis. The industry the company is in is quite familiar to everybody in the UK. I am trying to identify how the business operation is affected by the external environment and how the business deals with those factors. The rest of the paper is structured
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Business Environment Analysis Environmental factors Common environmental factors include new tax laws‚ tariff limits‚ export laws‚ consumer trends‚ developing technology‚ new replacement products (i.e.‚ the iPod to the CD player)‚ laws concerning emissions‚ or a new competitor. Several popular frameworks exist to aid in identifying environmental factors. They are frequently used together. The first is PEST or PESTEL analysis‚ which looks at the political‚ economic‚ social and technological
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Profile: mission‚ objectives and vision; address the most important issues facing the firm; have the firm been successful and why? Very broadly‚ where is the firm heading? Audience- Executives. (Fauna- I spelled your name right!) - External Analysis: PESTEL Five competitive forces conclusion drawn from SWOT (only opportunities and threats) Which environmental forces are most likely to influence the firm’s actions and future performance: international competitive‚ economic‚ political‚ cultural
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THE EXTERNAL ENVIRONMENT AFFECTING KFC 1.0 External Analysis For success within the airline industry‚ an awareness of the external environment is essential. This section aims to highlight the position of the industry‚ in particular looking at competitors and assessing KFC’s capability to meet current and future challenges. 1.1 PESTEL Analysis An analysis of the macro-environment has been carried out using PESTEL POLITICAL: The operations of KFC are affected by the government policies
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MODULE STRATEGIC ANALYSIS OF AMAZON.COM Name: Hoang Minh Chau UOB Number: 09034692 Batch Number: BBMD21033A Lecturer: Mr. G.V Nathan Submission date: 22 June 2011 Content Acknowledgement……………………………………………………………………...................3 Project Outline…………………………………………………………………………………..4-5 Executive Summary……………………………………………………………………………….6 Introduction………………………………………………………………………………………..7 PESTEL Analysis……………………………………………………………………………….8-9 Porter’s Five Forces Analysis…………………………………………………………………
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Name: ABDELRAHIM Abdelrahim Barilla’s Key Success Factors Barilla was founded in 1870. Barilla sells Pasta‚ Sauce and biscuits all over the world Barilla started with a small bakery Barilla made pasta with eggs Retain good management: - Since Barilla was created it is governed by a family. - Barilla left the artisanal zone and entered the industrial domain in 1910. - In terms of quality‚ Barilla’s pasta is with eggs - The family leaves a marge of liberty for the managers but main
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Samsung Marketing Analysis Introduction This paper is about marketing report basing on Samsung‚ electronic Multinational Corporation. It provides Pestel analysis‚ competitive environment‚ SWOT analysis and marketing mix element. Samsung’s uniqueness is depicted from its groundbreaking approach to business. Lee Byung-chull as a minor business firm founded the company in 1938. It advanced in its operation forcing Lee to vacate the headquarters to Seoul In 1947. However‚ the stability
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