STATE BANK OF INDIA Reason of cross selling commission income of bank not increasing exponentially SUMBITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTSOF THE DEGREE OF POST GRADUATE DIPLOMA IN MANGEMENT CHANDRAGUPT INSTITUTE OF MANGEMENT PATNA KAJAL KUMARI 6/22/2013 CHANDRAGUPT INSTITUTE OF MANGEMENT PATNA EXECUTIVE SUMMARY This
Premium Bank Financial services
PROBLEM ANALYSIS The main problem observed in this case was that while Kay Sunderland was busy with three high profile clients‚ Morgan had some queries regarding the Gramen project. So when he tried to contact Kay‚ she was not available and he directly called up Nunez without informing Kay. Kay always believed in delivering what the client has asked for‚ so she was totally dedicated to the three high profile clients. also she did not considered any room for flexibility and was quite demanding at
Premium Problem solving Decision making
also covered some selling techniques. On completion of his training‚ Mathur was assigned a territory in the suburban Pune. Mathur’s territory had a mix of general practitioners‚ specialists‚ small nursing homes and medical stores. Although this was his first job‚ Mathur was enthusiastic because he believed that he had learnt a lot about Ace products during his training period. However‚ at the end of his month in the field‚ Mathur was disappointed. He had followed all the selling “steps” suggested
Premium Doctor Physician Orthopedic surgery
Charlotte Langston Marketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic‚ vibrant‚ rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly
Premium Sales Marketing
of personal selling is the development‚ organisation and completion of a sale in a market exchange based transaction. The company’s heavy reliance on online sales differentiates it from the traditional market leaders and reduces costs. Interactive marketing provides marketers with opportunities for much greater interaction and individualization through well-designed Web sites as well as online ads and promotions. Interactivitiy one of the key characteristics of personal selling. Personal selling
Premium Sales
LMTSOM 12 Personal selling Managing Sales Force PRATEEK PARBHAKAR 501204032 Contents Personal selling 3 The personal selling process consists of the following steps 3 Sales Management: 5 The Sales Funnel (or Sales Pipeline) 5 Sales tips 7 Sales promotion 8 Sales Promotion Strategies 8 Advantages 9 Disadvantages 9 Managing Sales Force 10 Designing of the Sales Force 11 BIBLOGRAPHY 12 Personal selling - Personal presentation by the firm’s sales force for the
Premium Sales Marketing
LESSON-18 CHANNELS OF DISTRIBUTION Dr Subhanjali Chopra STRUCTURE 18.0 Introduction 18.1 Objectives 18.2 Meaning of Channels of Distribution 18.3 Kinds of Distribution Channels 18.4 Choice of Channel of Distribution 18.5 Summary 18.6 Glossary 18.7 Self Assessment Questions 18.8 Further Readings 18.0 INTRODUCTION Distribution of products constitutes an important element of marketing mix of a firm. After development of the product‚ the entrepreneur has to decide channels or routes through
Premium Marketing Retailing
Chapter 12 Marketing Channels: Delivering Customer Value 1) Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier Answer: D Diff: 1 Page Ref: 337 Skill: Concept Objective: 12-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials‚ components‚ parts‚ information‚ finances‚ and expertise needed to create a product or service. A) Downstream
Premium Supply chain Supply chain management Marketing
(I) INTRODUCTION A channel of distribution or trade channel is defined as the path or route along which goods move from producers or manufacturers to ultimate consumers or industrial users. In other words‚ it is a distribution network through which producer puts his products in the market and passes it to the actual users. This channel consists of :- producers‚ consumers or users and the various middlemen like wholesalers‚ selling agents and retailers(dealers) who intervene between the producers
Premium Marketing Sales
Distribution channel plays an important part in the supply chain. Distribution channel‚ as defined by Coughlan et al. (2006)‚ is a set of independent organizations involved in the process of making a product or service available for consumption. It serves as the connecting link between the producer and consumer by adding value to products or services (Kim and Frazier‚ 1996) and multiplies selling opportunities through network of intermediaries. These independent organizations are usually made of
Premium Supply chain Marketing Distribution