Yoga was commercialized by like of Bikram Choudhury and Tara Stiles. Today people like Bikram churn out around $ 5 Million through his training centres where as Tara Stiles is working with brands like Nissan and launching Ipad Apps for yoga. Branding Yoga and Value Creation * As per tradition‚ the Yoga has been considered as an activity for quieting the mind‚ transcending the physical self and attaining communion with the divine. It was considered as an art to be passed from one generation
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• History Sony‚ is a Japanese multinational conglomerate corporation headquartered in Minato‚ Tokyo‚ Japan. Sony is one of the leading manufacturers of electronics‚ products for the consumer and professional markets. its founders Akio Morita and Masaru Ibuka derived the name from sonus‚ the Latin word for sound‚ and also from the English slang word "sonny"‚ since they considered themselves to be "sonny boys". In late 1945‚ after the end of World War II‚ Masaru Ibuka started a radio repair shop
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Berkshire: McGraw-Hill. Johnson‚ G.‚ Scholes‚ K.‚ & Whittington‚ R.‚ (2005). Exploring Corporate Strategy seventh edition. Edinburgh gate‚ Harlow: Pearson education limited Khai‚ N Koch‚ A. J. (2001)‚ “Selecting overseas markets and entry modes: two decision processes or one”‚ Marketing Intelligence and Planning‚ 2001‚ 65-75. Kotler‚ P. (1999). Marketing Management Millenium Edition. Ten Edition. Prentice Hall: Upper Saddle River Kotler‚ P Kotler‚ P. (2003). A Framework for Marketing Management. Prentice
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solving‚ cognitive model’ of consumer decision making process‚ in light of the arguments given in the case study: ‘Holiday decision-making: an adaptable and opportunistic ongoing process.’ Every day‚ each one of us makes various decisions regarding different aspects of our daily routine. To be able to make these decisions‚ we need to be able to have alternatives. These decisions‚ however‚ are made after doing some degree of information search but not all consumer decision-making situations receive
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------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- DISSERTATION HANDBOOK FOR STUDENTS ------------------------------------------------- ------------------------------------------------- EBS BAIB AND BAIEM ------------------------------------------------- -------------------------------------------------
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FAMILY INFLUENCE ON CONSUMER HOME APPLIАNCES PURCHASING BEHAVIOR: AN EMPIRICAL STUDY IN DHAKA CITY Thesis Proposal On FAMILY INFLUENCE ON CONSUMER HOME APPLIАNCES PURCHASING BEHAVIOR: AN EMPIRICAL STUDY IN DHAKA CITY. Table of Content Content | Page | 1.0 Introduction | 4 | 1.1 Background of the study | 4 | 1.2 Rational of the study | 5 | 1.3 Scope and objectives | 5 | 1.4 Research questions | 6 | 1.5 Hypotheses | 7 | 2.0 Methodology | 9 | 2.1 Research
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The University of Bedfordshire Business School Department of Accounting and Finance Advances in Banking AAF009-3 An assessment of liquidity risk faced by Chinese banking institutions‚ based on calculation of Loan-to-Deposit Ratio and Liquidity Coverage Ratio By Wenbo Zhang & 1317611 A project submitted in partial fulfilment of the requirements for the degree of BA (Hons) International Finance and Banking 08/05/2014 Abstract After the financial crisis occurred in 2007
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TERM PAPER ON Branding Bangladesh Submitted To Md. Rafiuddin Ahmed Assistant Professor Department of Marketing University of Dhaka Submitted By Papercut SL.NO. NAME ROLL 01. MD. SAHADAT HOSSAIN 255 02. MD.ASADUL ISLAM 01 03. MD.ALAUDDIN TAREK 127 04. NAZMA ISLAM 23 05. Samina Chowdhury Risha 83 11th May‚ 2013 Md. Rafiuddin Ahmed Assistant Professor Department of Marketing Faculty of Business Studies University of Dhaka Subject: Submission of the Report
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Advertising is a form of communication for marketing and used to encourage‚ persuade‚ or manipulate an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly‚ the desired result is to drive consumer behavior with respect to a commercial offering‚ although political and ideological advertising is also common. We can make use of the following advertising media to spread message to the people 1. Press Advertising or Print Media Press advertising
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Significance of the Problem The importance of the problem lies into: Pointing out the missed opportunities with this limited use of E-commerce for: Government: Enhancing exports‚ GDP‚ competition‚ reducing traffic problems and securing opportunities for small entrepreneurs. Retailers: Better customer tracking‚ lower fixed and operational costs‚ buying and selling 24/7‚ allowing global expansion‚ easy to start the business and tuned money collection. Customers: Faster checkout‚ informative
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