"Masters dissertations on branding and consumer purchasing decision" Essays and Research Papers

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    Masters of Money

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    Masters of Money A c ase study Submitted by: Anushri 2012PGP057 Nishanth 2012PGP108 Piyush 2012PGP077 Raghuveer 2012PGP067 Sukhada Vijendra 2012PGP089 2012PGP109 Vikash 2012PGP110 Masters of money Masters of Money is a short TV series produced by BBC about three men whom it referred to as masters of money: Karl Marx‚ Friedrich Hayek and John Maynard Keynes. M asters of Money - P art I – J ohn Keynes The first in the series is about John Maynard Keynes (1883-1946)

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    strategies used by the APPLE Building Strong Brands ( brand equity ) Apple is a powerful brand and also has high brand equity. Apple has high level of consumer brand awareness and good profitable customer relationship as the Apple products have provided high quality‚ innovation‚ design and creativity. Building Strong Brands ( Major Brand Strategy Decision ) A) Brand positioning Apple products are different from other competitors. Therefore‚ Apple products do not have product attributes. The Apple

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    Purchasing Power Parity

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    Purchasing Power Parity‚ and How it Determines the Value of the Dollar Course: BBUS 452‚ International Trade Finance Professor: Giuseppe Liberatore Group Members: Pamella De Lima Ishy Carlos Guerrero Ricardo Iraheta Reyes Ann-Marie Mlinac Literature Review “Is Purchasing Power Parity a Useful Guide to the dollar?” This article was our starting article which gave us the idea of researching the Purchasing Power Parity. It identifies that the Purchasing Power Parity should work in

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    Apple's Branding Strategy

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    Smart Acquisitions 10 Research and Development 11 b)What’s next for L’Oreal on a global level? If you were CEO‚ how would you sustain the company’s global leadership? 12 Question 3 14 What are some of the things IKEA is doing right to reach consumers in different markets? What else could it be doing? 14 Introduction‚ History if IKEA 14 BPDG 16 Taping into global market. 17 Conclusion 19 References: 21 Appendix 22 Question 1 a) Identify and elaborate the market entities from

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    Leasing vs Purchasing

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    Report on Leasing vs. Purchasing The benefits of leasing Computer equipment vs. purchasing Summary The company needs to upgrade its computer equipment. There are two upgrade paths to consider. In this proposal‚ we demonstrate how equipment leases take advantage of the benefits of reduced depreciation and taxation‚ easy scalability‚ reduction of IT staff usage‚ reduced energy costs‚ and reduction of capital spending. The company can free up money overall and maintain better control

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    For Mates and Masters

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    Ship Stability for Masters and Mates Ship Stability for Masters and Mates Fifth edition Captain D. R. Derrett Revised by Dr C. B. Barrass OXFORD AUCKLAND BOSTON JOHANNESBURG MELBOURNE NEW DELHI Butterworth-Heinemann Linacre House‚ Jordan Hill‚ Oxford OX2 8DP 225 Wildwood Avenue‚ Woburn‚ MA 01801-2041 A division of Reed Educational and Professional Publishing Ltd A member of the Reed Elsevier plc group First published by Stanford Maritime Ltd 1964 Third edition (metric) 1972 Reprinted

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    Branding Logo Redesign

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    TABLE OF CONTENTS 1.0.Introduction......................................................................1 2.0.Objectives..........................................................................1 3.0.Literature Review...............................................................1-2 4.0.Resarch Design...................................................................2-4 4.1.Data Source & Type................................................................................................

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    Consumer

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    Purchasing Management how is purchasing regarded in the firm? where is purchasing performed one department - buying clout individual units - better match of needs - what kinds of contracts with suppliers? short-term vs. long-term when is purchasing done? just in time vs. inventory build-up Just In Time Purchasing & JITII search for high quality suppliers frequent deliveries - as needed location close to buyer communicate needs via shared MIS buy only from single or dual source

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    2.2.1 Impact on Stakeholders This kind of unethical way of branding to rip off the best sellers‚ employees will be directly affected in terms of creativity and the job performance. It is because Tesco branding could lead to all the employees to be less creativity towards their products and eventually lowered down the job performance badly (Gong‚ Huang & Farh‚ 2009). All the products they produced is almost similar to those bestselling brands‚ they just refer and create a similar one and label

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    Branding In Coach Carter

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    the players on the team‚ their parents‚ and his coworkers (Bridgett‚ Carter‚ Scanlon‚ & Toffler‚ 2005). In the film‚ Coach Ken Carter displayed his value for education‚ moral character‚ and the purpose of branding through several examples (Bridgett‚ Carter‚ Scanlon‚ & Toffler‚ 2005). Branding comes in different forms‚ such as: tattoos and forming your identity (Jolls‚ 2008). The

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