Ethnic Marketing: McDonald’s Is Lovin’ It The BBW50 chain taps Latino and black culture for mainstream ads By Burt Helm The music industry has long sold black culture to white Americans. Now McDonald’s (MCD) is doing much the same. It’s taking cues from African Americans‚ Hispanics‚ and Asians to develop menus and advertising in the hopes of encouraging middle-class Caucasians to buy smoothies and snack wraps as avidly as they consume hip-hop and rock ’n’ roll. "The ethnic consumer tends
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issue that led to the lawsuit The name of this case in this report is the Liebeck v. McDonald’s. Restaurants and the court in which the lawsuit was filed was The Second Judicial District Court in Bernalillo County‚ New Mexico. The lawsuit was filed with the original complaint was filed on March 21‚ 1993‚ and the plaintiff only sued P.T.S.‚ Inc.‚ a New Mexico corporation and the local franchise operator. “McDonald’s coffee spill" tort case became a widely known court case in the United States and internationally
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1. Introduction In this essay there is in-depth discussion about the function on planning. The importance of planning‚ and why it is required in every managerial activity is brought out by this essay. The nature and is effects on the other managerial functions. The various situations and problems faced if planning fails. 2. The importance of planning in the modern world: In the dynamic environment of the modern world‚ time is considered as money. One needs to be at the right place at the right
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(Images provided by queenscrap.blogspot.com and bbs.hoopchina.com) “Hey‚ let’s get some McDonald’s? We hear this all too often. Before you say “Yes” to this question‚ you need to think about how the food compares in nutrition and will the nutrition of fast food have effects in the future. Let’s look at fast food restaurants. When you hear someone say‚ “Let’s go to McDonalds or Burger King‚” what comes to mind would you consider the Big Mac or a Whopper? Think of how many calories that goes
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The Liebeck v. McDonald’s case was a product liability lawsuit filed by Stella Liebeck‚ a 79 year old woman who was burned by a scalding hot coffee. One Sunday afternoon in 1994‚ Stella Liebeck ordered a cup of coffee at a McDonald’s drive through in Albuquerque‚ New Mexico. As she sat alongside her grandson in a 1989 Ford Probe‚ Liebeck noticed that there were no cup holders on the passenger side. Acting quickly‚ Liebeck decided to put the coffee cup between her knees. When she removed the coffee
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NOTE: Everyone is invited to give opinions and suggestions. Juan and Emeteria Tud First Family Reunion Suggested Dates: July 17‚ 2013 May 24‚ 2013 (Philippine cousins want this date because it’s not a school day and the weather is still good. In July almost all trips are canceled because of bad weather) Suggested Venue: Aquende Resort‚ Buenavista‚ Catanduanes Multipurpose Hall‚ Tambognon Elementary School (Available only in the month of May) Part I: 7-9am Registration (No money
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Metropolitan Housing Project Company A Case Study Submitted to: Prof. Dina Remoto-Wong Submitted by: Ced Nina V. Palomar Jycyrr Eric B. Dolor Hannah Grace R. Teodosio Jessa A. Ventoliro Spyro Arnold P. Leduna Dyck Nouwen V. Cedino Group 5 January 11‚ 2013 Metropolitan Housing Project Company Central Problem ___________________________________________________________________ The Metropolitan Housing Project Company has to find a way to increase cash balance to pay liabilities
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Organizing and Drafting Your Definition Essay To draft your definition essay‚ use the organizer below. To complete the organizer‚ use the criteria‚ examples‚ and non-examples from your previous assignments. Be sure to write in complete sentences and provide details. FIRST PARAGRAPH: INTRODUCTION Introduce the concept of the American Dream. Explain why it’s important to define the concept and why it is difficult in some cases to define the concept. "success isn’t something you chase. It’s something
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Competitor Analysis I. Executive Summary Company McDonald’s Philippines is a subsidiary of the Filipino-owned Golden Arches Development Corporation. The first Filipino McDonald’s to open for business was in the Morayta university districts in Manila during 1981. These days McDonald’s is operating over 150 restaurants throughout the islands of the Philippines. Being a 100% Filipino-owned franchise allows McDonald’s Philippines to be more agile and take quicker actions‚ making them
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Case 1: McDonald’s global marketing strategy 1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? McDonald’s has become the most famous and successful fast-food restaurants all over the world. The concept of fast food and American-style food (burgers‚ fries) has conquered the world. We can talk about standardization regarding Mcdo’s strategy: the marketing mix is basically the same. Products: Fast
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