| |Instructor: | Qi Jun | |Homework: |McDonalds Corporation & Burger King Corporation | |Name: |张健鸿 | |Student ID
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SayMcDonald’s?The business began in 1940‚ with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee"‚ which was eventually replaced with Ronald McDonald in 1968. The present corporation dates its founding to the opening of a franchised
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Strategic Plan in an Organization Both Mcdonald’s and Alexander the Great have gained their successes by application of seven identifiable leadership endeavors which are components of strategic leadership. These components with regards to efficient strategy implementation are: ● Researching a plan of action. ● Formulating a plan of action. ● Ascertaining strategic orientation including leadership roles. ● Setting equitable organizational limits. ● Efficiently administration of the organizational assets
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must be made whether to film on location or in a studio. This can usually depend on what type of production you are producing‚ for example documentaries are most commonly filmed on location as they are telling the audience fact and not creating fiction. This is the same for sci-fi films as they are created to be on other planets or in places that are not existent the creators have no choice but to create a set on their vision. Filming in a studio and on locations both have their possibilities and
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protein and 480 mg of sodium (McDonalds.com). They both claim to use 100% beef. Burger King broils their burgers to get the great outdoor taste of cooking on the grill. McDonald’s fries their burgers over a flat grill so it tastes like home cooking. McDonald burger comes with ketchup‚ mustard‚ pickle‚ onion or however it is ordered. Burger King burgers come with ketchup‚ mustard and pickle or “have it your way” made. McDonald’s hamburgers are cheaper than Burger Kings and have better value. McDonald’s
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23073479 Word count: 2‚999 1. SWOT Analysis of McDonalds Position in the Labour Market Strengths: A sophisticated training and development programme. McDonalds has improved its programme significantly‚ focussing on basic maths and English skills‚ up to degree level education. They received a ‘good’ overall rating from OFSTED in May 2012 and are listed as a ‘good practice resource’ on the OFSTED website. Recognition Awards. McDonalds recently received 2 highly regarded awards for being
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is often substantial. Because such a huge portion of revenue is devoted to purchasing‚ an effective procurement strategy is vital. Purchasing provides a major opportunity for management to reduce costs and increase contribution margins. Because the cost and quality of goods sold is directly related to the cost and quality of goods purchased‚ McDonald’s must examine a number of strategies for effective purchasing. Because of the perishable nature of food‚ a system of just-in-time ordering and delivery
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mcdonalds quality process matrix( customisation‚ flexibility‚ delivery‚ reliability‚ quality‚ cost) When looking at the quality of McDonalds in terms of the customization‚ we can understand that it sits on a high level on the product process matrix. McDonalds’ offer a range of healthy products in conjunction with their less ‘healthier menu’ weather it be breakfast‚ lunch or dinner. For instance a customer going to McDonalds for breakfast who was interested in choosing a light meal such as a light
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when we finally just said this just can’t work. And we have to somehow find a way to let the customer be in charge of what’s being made in the kitchen.” McDonalds decided to implement their first complete kitchen changeover‚ to a smoother‚ faster and more flexible kitchen system. It was called the ‘Made For You’ operating system. The McDonalds system that had been so successful was designed to produce just a few types of sandwiches‚ generally in large quantities‚ to meet two peak demand periods
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Yahweh Matuguinas ID # 1774747 MGMT 131 Marketing - SD61 Describing and Analyzing an Organization’s Marketing Strategy – McCafé Table of Contents 1. Introduction 3 2. Situation Analysis 4 2.1Internal Environment 4 2.1.1 Financial 4 Exhibit 1. McDonald’s Net Income for 6 Years 4 2.1.2Physical Assets 5 Exhibit 2. McDonald’s Corp.‚ Statement of Financial Position‚ Property‚ Plant and Equipment 5 2.1.3 Human Resources 5 2.1.4Intellectual Property Rights 6 2.2 External Environment 6 2.2.1Demographic
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