December 31‚ 2010 and 2009. From these financial statements‚ I then computed the liquidity‚ asset management and profitability ratios. I then compared McDonald’s to the industry ratios to see how they compared to their competition. Finally I will answer these questions: (1) If you were an investor‚ would you buy this company’s stock? Why or why not? (2) If you were a commercial lender‚ would you approve a loan for this company? Why or why not? Liquidity Liquidity ratios look at a company ability
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Financial Analysis SITARA CHEMICALS LTD 12/21/2010 GIFT UNIVERSITY YOUSUF KHAN 07208007 MUHAMMAD RAFI 07208004 ANAM MEHMOOD GURAYA 07208014 Contents SITARA CHEMICALS INDUSTURIES
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Financial Analysis Report This report analyses the financial performance of BHP Billiton‚ a diversified natural resources group‚ for a potential investor. It uses the financial ratios to analyse the company’s profitability‚ liquidity‚ efficiency and investment potential. Qasim 1 Introduction 1 2 Peer companies Selected 1 2.1 Vedanta Resources PLC 1 2.2 Vale Limited 1 3 Financial Analysis of BHP Billiton 2 4 Financial Analysis of Peer Companies 3 5 Interpretation of Analysis 4 5
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PROFITABILITY RATIOS RETURN ON INVESTMENT (ROI): The prime objective of making investments in any business is to obtain satisfactory return on capital invested. Hence‚ the return on capital employed is used as a measure of success of a business in realizing this objective. Return on Investment establishes the relationship between the profit and the capital employed. It indicates the percentage of return on capital employed in the business and it can be used to show the overall profitability
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Ida Borin Professor Crooker Marketing Principles October 2‚ 2014 McDonald in the Global Market As I visited each site of each country‚ the similarities in products that McDonald offerings around the world are the burger sandwiches‚ dessert‚ lunch set menu‚ happy meal for kids‚ and drinks. The difference in the products offerings also different kind sandwich flavors‚ how many different type of cold‚ hot drinks‚ and dessert depend on the countries’ weather‚ website color layout‚ and service they offering
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having the "cheap and greasy" image‚ which is now being countered by businesses such as Subway. The evolution of fast food is causing McDonald’s to rethink their overall strategy‚ introducing new products‚ and reshaping their image. Situational Analysis and alternatives The "cheap and greasy" image that McDonald’s has had forever is now plaguing them. The bright colors seem to emphasize this cheap image‚ with the red and yellow combination. Maybe a branding and packaging alteration would help
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beef ‚ cheese and sauce .Second : Promotion ‚ for example ‚ the adcertising slogan “ I’m loving it “ ‚ it is well-known for everyone who listen to it will come to mind that is McDonald . Third : Place ‚ there are free-standing restaurants in high-traffic public areas .Fourth : Price ‚ average price of Big Mac is 4.20$ . McDonald think globally and act locally ‚ also think locally and act globally . However ‚ it gets both of globalization and global localization . For example ‚ the Hindu religion prohibits
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Mc Donald’s Case SWOT Analysis: Strengths 1. Strong Global presence: McDonald’s is the leading fast-food organization in the world with 32‚060 restaurants serving burgers and fries in 118 countries. 2. Worldwide brand image and reputation: It has the same strategy in every market all over the world‚ but also takes into consideration the local beliefs and likes of people of the respective country. That is the reason why‚ it is considered most famous and loved brands in the world
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Liquidity Ratios: Current Ratio = Current Assets/Current Liabilities Efficiency Ratios Asset Turnover Ratio = Sales Revenue/ (Fixed Assets + Current Assets) Profitability Ratios Net Profit Margin = (Net Profit x 100) /Sales Revenue Return on Capital Employed = Net Profit (Operating Profit) x 100 (ROCE) Capital Employed Solvency Ratios Gearing Ratio = Total Liabilities/Shareholders Equity Investment Ratios Earnings per Share
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01.Retern on capital employed (ROCE) (Return/Capital employed) × 100 2007 2008 2009 Return 654420059 963775308 1156895419 Capital employed 2941937693 13932986985 13512352515 ROCE 5.85% 4.99% 8.56% Table: ROCE 02.Return on shareholders’ fund (ROSF) {Net profit for the period/(Share capital+Reserve)} 2007 2008 2009 Net profit for the period 3597024812 4010167059 4868256915 Share capital+Reserve 1932104953 1554528420 1806443640 ROSF 1.86 2.58 2.69 Table: ROSF
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