Mcdonalds
McDonald’s Expands Globally While Adjusting Its Local Recipe
400160569 德文四 朱妤屏
401351531 經濟三 蔡雨珊
1-18
McDonald's global marketing strategy is based on combination of global and local marketing mixed elements . For instance , McDonald's business model which is depicted by the “ three-legged stool “ of owner /operator , suppliers and company employees , is their foundation , and balancing the interest of all three groups .
There is a marketing mix development – 4P's . First : Product , just like big mac , they always produce it with fixed lettuce , beef , cheese and sauce .Second : Promotion , for example , the adcertising slogan “ I'm loving it “ , it is well-known for everyone who listen to it will come to mind that is McDonald . Third : Place , there are free-standing restaurants in high-traffic public areas .Fourth : Price , average price of Big Mac is 4.20$ .
McDonald think globally and act locally , also think locally and act globally . However , it gets both of globalization and global localization . For example , the Hindu religion prohibits eating beef , so McDonald's developed the Chicken Maharaja Mac specifically for India . And the average price of Big Mac is $4.20 in U.S.A , $6.79 in Norway and $2.44 in China . Therefore , the price of product in McDonald will adjust in the GDP in that country .
1-19.
McDonald’s operation system and marketing strategies are successful. If government officials in these developing countries welcome McDonald’s, I think they can get more profits. McDonald’s can provide more opportunities for local workers and these countries can learn efficient systems and competitive strategies from McDonald’s. To cut the cost, McDonald’s purchases ingredients from local suppliers. It is beneficial for local agriculture.
Because of Globalization, more and more people accept fast food culture. It is convenient and people can save more time for their work or important things. Compare to restaurants, the price is lower and
400160569 德文四 朱妤屏
401351531 經濟三 蔡雨珊
1-18
McDonald's global marketing strategy is based on combination of global and local marketing mixed elements . For instance , McDonald's business model which is depicted by the “ three-legged stool “ of owner /operator , suppliers and company employees , is their foundation , and balancing the interest of all three groups .
There is a marketing mix development – 4P's . First : Product , just like big mac , they always produce it with fixed lettuce , beef , cheese and sauce .Second : Promotion , for example , the adcertising slogan “ I'm loving it “ , it is well-known for everyone who listen to it will come to mind that is McDonald . Third : Place , there are free-standing restaurants in high-traffic public areas .Fourth : Price , average price of Big Mac is 4.20$ .
McDonald think globally and act locally , also think locally and act globally . However , it gets both of globalization and global localization . For example , the Hindu religion prohibits eating beef , so McDonald's developed the Chicken Maharaja Mac specifically for India . And the average price of Big Mac is $4.20 in U.S.A , $6.79 in Norway and $2.44 in China . Therefore , the price of product in McDonald will adjust in the GDP in that country .
1-19.
McDonald’s operation system and marketing strategies are successful. If government officials in these developing countries welcome McDonald’s, I think they can get more profits. McDonald’s can provide more opportunities for local workers and these countries can learn efficient systems and competitive strategies from McDonald’s. To cut the cost, McDonald’s purchases ingredients from local suppliers. It is beneficial for local agriculture.
Because of Globalization, more and more people accept fast food culture. It is convenient and people can save more time for their work or important things. Compare to restaurants, the price is lower and