McDonald’s was built in 1940 by the McDonald brothers (Dick and Mac). 1954 • Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino‚ California. 1955 • Ray Kroc opened his first restaurant in Des Plaines‚ Illinois (near Chicago)‚ and the McDonald’s Corporation was created. 1957 • Quality‚ Service‚ Cleanliness and Value (Q.S.C. & V.) became the company motto. 1959 • The 100th McDonald’s opened in Chicago. PHOTO: The McDonald brothers (Dick right and Mac center)
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COURSE: DEPT: ENGLISH LANGUAGE PROGRAMME: M.A ENGLISH LITERATURE (PART TIME) SESSION: 2011/2012 SEMINER TOPIC: TO WHAT EXTENT THE IAN MCDONALD’S THE HUMMING BIRD TREE REFLECT WEST INDIAN IDENTITY ISSUES. Introduction The western Indian literature has gradually gained prominence over the years. What we have today is corpus experiences of a group of people known as the west Indians which comprises of a group of island such as Trindad and Tobago‚ Jamaica‚ Antigua
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short-term incentives for consumer promotion through limited value menus‚ promotional games to promote old/new items on the menu eg; Happy Meal toys‚Big Mac Hockey Contest‚card games etc.. And McDonald focuses its ad campaigns on its overall Mc Donald experience and active life style. Promotional Strategy of McDonald’s and their Target Market McDonald’s Corporation is one of the most popular and valuable brands in the fast food industry. McDonald’s is undoubtedly a corporation of tremendous magnitude
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the ecosystem in the forest park by decreasing the area of habitats and number of species. Abstract: The purpose of this research was to find the influence that human had in this area. The methods of this research were to investigate the local environment. The findings of this research were show the quality of the air and water and some living things in this area. The result of this research was to determine that the pollution was caused by human activities. The conclusion of this research
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BEYOND THE GOLDEN ARCHES: A McDonalds Marketing Breakdown "That night in my motel room I did a lot of heavy thinking about what I’d seen during the day. Visions of McDonald’s restaurants dotting crossroads all over the country and world paraded through my brain." (Ray Kroc) Kroc’s aim for McDonalds was far more than fulfilled. Today‚ it is the leading global food service retailer with 34‚000 local restaurants serving nearly 69 million people in 119 countries. There are 3 very important
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Question 1 The location of Mc Donald’s‚ on the corner of Wangfujin street and the Avenue of Eternal Peace‚ is a very good strategic choice. It’s close to the heart of Beijing and Tiananmen Square‚ which is historically a very famous place and is still today a very active place. A lot of people cross this area every day and the fast-food concept match to the demand. Question 2 Mc Donald’s encountered the imperfect rules of Guanxi. Guanxi is one of the powerful forces values in Chinese culture
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the coordinator of your study center. 1 a) Describe the role of marketing communication in effective marketing of a firm’s product/service offering. Unit 1.2 b) What is promotion mix? Explain the various components for planning promotion strategy for any service brand of your choice. Unit 1.6 2 a) Why is media planning important in advertising? Bring out the merits and demerits of the various media available to the advertiser. Unit 9.1‚ 9.6‚ 10.3 b) What are timing patterns used
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The Pricing Strategies of Fast Foods vs. Restaurants Dateesha L. Cavin Webster University 28 April 2011 Abstract This paper explores the difference in pricing strategies of Fast Food vs. Restaurants. Fast food restaurants compared to sit-down restaurants are exceedingly popular because they prove to fit comfortably in our active‚ modern day lives. Today‚ many people eat fast food instead of cooking meals at home. The reason for this is that many of us are constantly busy with our daily responsibilities
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built 2‚400 restaurants‚ and by 2001 it had more than 29‚000 restaurants in 121 countries. In 1967‚ McDonald’s opened its first restaurant outside the United States- in Canada. Since then‚ its international growth accelerated. In 1995‚ the “Big Six” countries that provided about 80 percent of the international operating income were Canada‚ Japan‚ Germany‚ Australia‚ France‚ and Britain. Yet fast food has barely touched many cultures. The opportunities for expanding the market are great‚ as 99 percent
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Alexandria Sinn Composition 2 Professor Smith February 25‚ 2015 Teens with Part-Time Jobs Sociology professor‚ Amitai Etzioni‚ explains in his article “Working at McDonalds‚” how teenagers having a part-time job can be bad for them as it fosters escape from school and responsibilities and a short cut to the consumer aspects of adult life. My experience with work while I am in high school created the foundation of my work ethic. I have been employed at different places over my high school years
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