NAIROBI’S FIVE STAR HOTELS CORPORATE SOCIAL RESPONSIBILITY PROGRAMMES AND THEIR IMPACT ON SOCIETY Kathurima Jane Mutimbi – M.Sc Department: Hospitality Management Supervisors: Dr. Alice Ondigi Dr. Godfrey Olukoye (Late) Corporate Social Responsibility‚ otherwise known as CSR‚ has been defined as the continuing commitment by businesses to contribute to economic development while improving the quality of life of the workforce and their families‚ as well as the local community and society. Studies
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>cases McDonald’s Tests Catfish Sandwich >Abstract This case describes the test marketing for McDonald’s catfish sandwich in the Southeastern United States. It asks students to assume they are the new product development team and to assess the research design described. www.mcdonalds.com >The Scenario Nashville‚ Tennessee—McDonald’s Corp. is trying to hook customers in southern test markets‚ including one in Kentucky‚ on a new catfish sandwich. The chain is serving its newest sandwich
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BREIF PRODUCT INFORMATION Company Name : CROSSKASE Established : 2012 Product Info : eco-friendly solar backpack has been launched which powers phones‚ camera’s and other hand held devices. Target Market : Super Markets‚ Shopping Malls‚ Book Shops‚ Air Ports etc. Key Financials : Manufacturing Cost: 11500rs Market
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Question 1 The location of Mc Donald’s‚ on the corner of Wangfujin street and the Avenue of Eternal Peace‚ is a very good strategic choice. It’s close to the heart of Beijing and Tiananmen Square‚ which is historically a very famous place and is still today a very active place. A lot of people cross this area every day and the fast-food concept match to the demand. Question 2 Mc Donald’s encountered the imperfect rules of Guanxi. Guanxi is one of the powerful forces values in Chinese culture
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new strategy to boost the company’s growth. The management team thinks that it is the right time to establish Rosewood as a corporate brand. A known corporate brand name will encourage hotel guests to stay at some of other Rosewood hotels. Rosewood wants to compete with the corporate and individual branded luxury hotels. As indivudual branded company‚ is is hard to compete with the corporate brands that benefit from cross-property usage. Their current strategy limits their market and objectives. They
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McDonald is the largest fast food restaurant brand in the world. It provides a mass fast food service with great-tasting and high quality foods as well as speed and convenience to customers. (McDonald annual report 2013) It operates with a low variety and high volume products. Technology is used to improve operation process in order to produce standardized service to individual customer. Thus only limited customization of service‚ and limited contact between customers and staffs can be made. (Greasley
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forecast gives the investors the overview of the future cash flow which reflects the return as the crucial metrics of the investment‚ helping investor to make a good decision. According to the proposal plan‚ the proposed hotel located in 22nd street will have following facilities: 238 hotel rooms‚ 53 off-street parking spaces in a valet-operated below-grade garage‚ a fitness center‚ a restaurant with an entrance on M street‚ an outdoor terrace and a roof-top pool. Based on the demand and supply analysis
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How did it become so successful? It took the smart approach and researched the taste and need in each country before entering the market. McDonalds is one of the biggest fast food chains around the globe. It has located itself in 119 countries over the past 50 years since it has been established. Even though fast food is eaten mostly in western cultures‚ McDonalds has positioned itself in every single continent‚ integrating into different countries culture. This company has successfully marketed themselves
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Summary The case outlines the steps that McDonalds has taken to improve its recent poor performance. Since its founding in the 1950s McDonalds has grown into a global brand that has defined the fast food industry. Over the last decade‚ however‚ the company has not responded effectively to changes in the environment. This has resulted in declining sales and profits‚ failed menu options‚ and dissatisfied franchisees. James Cantalupo and Charles Bell have implemented a turn-around strategy‚ but it is
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PER: 8 1/10/11 Hotel Rwanda the movie is about the Hutu extremists of Rwanda beginning a terrifying campaign of genocide‚ killing hundreds of thousands of minority Tutsis while the rest of the world did nothing to help. The main character of this story is Paul Rusesabagina‚ a hotel manager at the fancy Les Milles Collines hotel in Kigali. Rusesabagina’s acts to save the lives of his family and more than a thousand other refugees‚ by granting them shelter in the besieged Hotel des Mille Collines
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