The Business ethic of KFC and McDonald TABLE OF CONTENTS The Business ethic of KFC and McDonald 1 Executive Summary 3 1 Introduction 3 2 Comparation of KFC and McDonald’s practices 4 3 Application of 4 relevant ethical theories 6 3.1 The utilitarian approach 6 3.2 The rights ethical approach 7 3.3 The Justice ethical approach 7 3.4 The virtue approach
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MARKET SEGMENTATION: ORGANISATIONAL ARCHETYPES AND RESEARCH AGENDAS* Mark Jenkins & Professor Malcolm McDonald Cranfield School of Management Address for correspondence: Mark Jenkins‚ Cranfield School of Management‚ Cranfield University‚ Bedford‚ MK43 0AL‚ UK. Tel: +44 (0) 234 751122; Fax: +44 (0) 234 750070 EMail: m.jenkins@cranfield.ac.uk Paper submitted to the European Journal of Marketing‚ February 1995. The authors acknowledge the invaluable comments of Professor Martin Christopher and the
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from the Mediterranean to China. Alexander the Great accomplished this by the application of transactional‚ transformational and laissez faire leadership (Kilfoil‚ n.d; Eagley et al.‚ 2003). Effectively Implementing a Current Strategic Plan in an Organization Both Mcdonald’s and Alexander the Great have gained their successes by application of seven identifiable leadership endeavors which are components of strategic leadership. These components with regards to efficient strategy implementation are:
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Market analysis for McDonalds and KFC The long journey of the burger brand started in 1940‚ when two brothers‚ Dick and Mac McDonald opened the first McDonalds restaurant in San Bernardino‚ California. Initially‚ they owned a hotdog stand‚ but after establishing the restaurant they served around 25 items‚ which were mostly barbequed. It became a popular and profitable teen hangout. In 1948‚ the brothers closed and reopened the restaurant to sell only hamburgers‚ milkshakes and French fries. Nowadays
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way from being just a burger stand in San Bernardino‚ California in 1940. The original owners were two brothers‚ Richard and Maurice McDonald. The hot dog stand evolved into a restaurant offering 25 items on the menu. In 1947‚ Richard and Maurice (going forward the “McDonald Brothers”) decided to shutdown the restaurant to renovate to improve the business. The McDonald Brothers wanted to meet the demands of their customers‚ young and on the move. The idea was to create a Speedee Service Systems‚
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Out with the Old‚ In with the New Rex Justice is a long-term employee of the Car fax Corporation‚ and for the last several years he has been a supervisor in the financial section of the firm. He is very loyal to Car fax and works hard to follow the company policies and procedures and the orders of the managers above him. ln fact‚ upper-level management thinks very highly of him; they can always count on Rex to meet any sort of demand that the company places on him. He is valued and well-liked
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in the market. The impact of the suppliers on the sellers. The potential threat of new sellers entering the market. The threat of substitute products becoming available in the market. Understanding the nature of each of these forces gives organizations the necessary insights to
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apparel industry‚ Negative image created by the sponsored athletes (i.e. Kobe Bryant and his sexual assault case)‚ Increase in the Price of Raw materials‚ Continuing challenges in import/export duties. Adidas is a mechanistic organization. As a large‚ international organization with thousands of employees of different ethics‚ cultures‚ and races. Adidas has to cover many different job positions; the skills that are demanded are various. HR department recruits both low and high skilled employees
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around it. There are several primary ways McDonalds does this: the Ronald McDonald House Charities‚ Camp Mickey D’s‚ and The All American Basketball Game. These will be further discussed in the memo. Looking at the ways McDonald’s gives back to society‚ one can also see how McDonald’s gives back to its employees as well. Throughout this memo I will examine both the positives and negatives of CSR that McDonald’s has encountered. II. Facts * Ronald McDonald House Charity * Camp Mickey D’s
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0 Learning Organization 0 1 Learning Organizations Introduction In a way those who work in a learning organization are “fully awakened” people. They are engaged in their work‚ striving to reach their potential‚ by sharing the vision of a worthy goal with team colleagues. They have mental models to guide them in the pursuit of personal mastery‚ and their personal goals are in alignment with the mission of the organization. Working in a learning organization is far from being a slave to a job
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