The University of Liverpool The Management School Applied Business Research Methods (ULMS515) Research Proposal PROPOSAL TITLE: Supermarket discounts: do they offer genuine benefits or are they “buying traps” Name: HU LIXIANG Student Number: 200908448 MSc Major: Consumer Marketing 1. Project Title Supermarket discounts: do they offer genuine benefits or are they “buying traps” 1.1. Introduction Generally speaking‚ people believe a discount in the supermarket is something
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Apple and Foxconn Stimulus Material Apple is one of the world’s leading producers of mobile devices with a strong reputation for product innovation and high customer loyalty. In 2009 it was widely reported that Apple’s Chinese-based suppliers were using child labour in several of their large-scale factories. At the largest factory – Foxconn – a growing problem of employee suicide was also reported which was blamed on unethical management approaches. Apple was heavily criticised for its standards
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Drew Galloway October 8th 2014 BMGT 1101 Apple Inc. Apple is an extraordinary company. The company was founded by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne on April 1st 1976. The whole purpose of Apple was‚ to develop and sell personal computers. It has come a long way from a small owned business into a multinational corporation. After the death of Steve Jobs the company had to hire a new CEO‚ Tim Cook. Tim Cook was the complete opposite of Steve Jobs. Steve Jobs was very loud and unpredictable
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Apple Inc. is an American multinational corporation with a focus on designing and manufacturing consumer electronics and software products. It was established in Cupertino‚ California on April 1‚ 1976 by Steve Jobs‚ Steve Wozniak and Ronald Wayne‚[1] and incorporated on January 3‚ 1977.[2] The company’s hardware products include the Macintosh line of personal computers‚ the iPod line of portable media players‚the iPad line of tablets‚ and the iPhone line of mobile phones. Apple’s software products
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Why was Dubinsky initially successful? Her first 3 years at apple from July 1981 through the fall of 1984 was ones continuous success with increasing authority and recognition. She refined and formalized the apple product distribution policy. She exactly understood apple situation in market and create a marketing execution funnel that Apple Company didn’t have this system before. She and her group took all apple products from their respective manufacturing sites to the dealers. They
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1 M A R C H 2 012 s t r a t e g y p r a c t i c e How multinationals can win in India Companies should avoid simply imposing global business models and practices on the local market. Vimal Choudhary‚ Alok Kshirsagar‚ and Ananth Narayanan 2 Over the past 20 years‚ multinational companies have made considerable inroads into the Indian market. But many have failed to realize their potential: some have succeeded only in niches and not achieved large-scale market leadership‚ while
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Applied Law Essay Queensland Services Building Authority Act UDB102 Assessment 2 Essay| Due Date: 27/9/13 | Word Count- Part A: 910 Part B: 1307 Introduction: In order to establish the true meaning of Section 42-Unlawful Carrying Out of Building Work of the Queensland Building Services Authority Act (QBSAA) 1991 (Qld)‚ the objective of the entirety of the act must be considered. Section 3 of the Act states that the objects of the Act are to regulate the building industry‚ provide
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Maria target behavior is she suffers extreme fear of social situation to the point she avoids reunions with friends and co-workers and prefers isolation to avoid anxiety. Maria is afraid to be exposing to social situation some of unpleasant response are fast heart beat‚ sweaty palms‚ and nauseous stomach. The expose of social event is Maria (CS)- fear and the avoid of collage parties is the (CR). Systematic desensitization is a procedure in which the person with a phobia practices relaxation
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Chapter 1: Assignment Solutions (Do not share with anybody outside your class) 2. a. The ten elements are the ten cars b. 5 variables: Size‚ Cylinders‚ City MPG‚ Highway MPG‚ and Fuel c. Categorical variables: Size and Fuel Quantitative variables: Cylinders‚ City MPG‚ and Highway MPG d. Variable Measurement Scale Size Ordinal Cylinders Ratio City MPG Ratio Highway MPG Ratio Fuel Nominal 5. a. Average endowment = 74.6/7 = $10.657 billion b. Average
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Analysis of “Apple Tree” (extract) John Galsworthy is an English writer of XIX-XX centuries famous for The Forsyte Saga and he won the Nobel Prize in literature in 1932. It is important to know‚ that he started his literary career with long short stories‚ and The Apple Tree‚ which was published in 1917‚ is one of the most popular by Galsworthy. This extract does not say anything in particular about the whole story‚ but we can see very vividly the beginning of certain kind of events. Basically
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