not highly leveraged leading to high financial flexibility. This allowed the firm to repurchase share and make acquisitions when the opportunities were there. Interco has four major divisions; Apparel Manufacturing‚ General Retail Merchandising‚ Footwear Manufacturing and Retailing and Furniture and Home Furnishings. Within these divisions were independent companies. Interco’s goals were long-term sales and growth of earnings‚ higher return on corporate assets and improved return on equity. To achieve
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BACKGROUND Converse‚ Inc. is a designer‚ distributor and marketer of high-performance and casual athletic footwear and apparel for men‚ women and children. The Company’s products primarily include athletic footwear distinguished by its sports classics‚ sports performance and sports lifestyle product categories‚ comprising approximately 37%‚ 27% and 36%‚ respectively‚ of the Company’s sales. The sports classics footwear category includes the Chuck Taylor All Star‚ the Jack Purcell tennis shoe‚ the One Star
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today’s leader in selling athletic shoes and apparel. Nike’s marketing strategy is an important component of the company’s success. Nike is located as a premium-brand‚ selling well-designed and costly products. Nike lures clients with a marketing strategy centring on their brand image: a distinctive logo (the Swoosh ) and the advertising slogan "Just Do It". Nike promotes its products by support agreements with celebrity athletes‚ professional teams and college athletic teams‚ original advertisements
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Case Analysis: Geox and the Footwear Industry 4410B – Strategic Management – Professor Deane April 30‚ 2011 Jacob Clelland 250 422 823 EXECUTIVE SUMMARY The Geox group is an Italian footwear company has made its mark through technology innovation in fabrics and materials. It has been operating since the 1990s and became public in 2004. Geox focuses on providing its costomers with high comfort through technological innovation. They focus heavily on research and development in order to
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Interco Summary of the Case Even before we go into the specifics of the case‚ we can point out a few important pieces of information from the case: 1) Interco management and Wall Street analysts believed that the apparel group’s performance would continue to weaken Interco’s overall operations and cause the equity markets to undervalue its common stock. Case Page 4. 2) To deter any unwanted third- party acquisition‚ the board voted on July 11‚ 1988‚ to amend Interco’s shareholder rights plan‚ making
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(2006). ESOMAR Marketing Glossary. [Online]. Available form: http://www.esomar.org/index.php/glossary-m.html [Accessed 15th December 2007]. (2)¬- Business Wire. (June 1‚ 2004). "Price and Selection Are Key Motivators for Where Consumers Purchase Athletic Footwear; New Vertis Study Identifies Purchasing Trends among Sporting Goods Shoppers". [Online]. FindArticles.com. Available form: http://findarticles.com/p/articles/mi_m0EIN/is_2004_June_1/ai_n6048884 [Accessed 13th December 2007]. (3)- Harris Interactive
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current situation of Woolworth Corporation‚ the LFL‚ its consumers and Reebok. The nature of the company LFL.‚ the organizational background of the company and the different strategies that the company has already done to the specific product line of athletic shoes and apparel‚ are also some scopes included in the study. The study however‚ is limited with only secondary data based on personal interviews and field research and was written solely as a basis for class discussion rather than to illustrate
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Family name Bao First name Cheng ( Steven ) Title: The analysis of Nike in athletic footwear market based on porter’s Five forces model 1. Introduction One and a half months ago‚ the biggest athletic event in the world ultimately drew its curtains after a pitched one-month-long battle‚ which saw thirty-two teams vying for the roll of honor of being crowned the final kings of football – the World Champions – and earn bragging rights for four years at least. It was not only
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Discuss the buying behavior of consumer with respect to athletic footwear. Answer: - People buy things for obvious and hidden reasons. The importance of the product determines the amount of thought and effort into the purchase. For instance buying behavior of athletic footwear will be different for serious sports athletics and different for other consumers. Athletic footwear can be categorized into 3 types: Athleisure = Casual athletic styles‚ canvas‚ suede‚ etc. Recreational Boots = Hunting
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primary NAICS code classification for Nike is 316211 Rubber and Plastic Footwear Manufacturing (http://business.highbeam.com/company-profiles/info/306325/nike-inc; web‚ December 9‚ 2010). This U.S. industry comprises establishments primarily engaged in manufacturing rubber and plastics footwear with vulcanized rubber or plastics soles‚ molded or cemented to rubber‚ plastics‚ or fabric uppers‚ and rubber and plastics protective footwear. Upon initial investigation of Nike‚ the scope of business is far
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