Ward-Perkins 2010-2011 Marketing MAnagement INNOCENT ON THE FRUIT JUICE MARKET Galina Kozlova Hadrien Le Bris Julien Leignel Nicolas Levannier Raphaël Montero Roxane Penne TABLE OF CONTENTS I. INNOCENT CONTEXT IN FRANCE A. A FEW WORDS ABOUT INNOCENT B. FRUIT JUICE MARKET PRESENTATION C. ATTRACTIVENESS OF THE MARKET D. CUSTOMERS NEEDS AND BENEFITS E. TOUCH POINTS II. THE EXTERNAL ENVIRONMENT OF INNOCENT A. MICRO-ENVIRONMENT ANALYSIS (PORTER’S
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“The innocent and the beautiful have no enemy but time‚” (William Butler Yeats). Ophelia‚ a character in Shakespeare’s Hamlet‚ was shown as being innocent. Most of the things she has done she was told to do it. She was doing her best to please her father even if that meant breaking the one she love’s heart. She was still showed innocent when she went mentally insane after the death of her father. No one really knows if her death in the play was suicide or not. W.G. Simmonds’ “The Drowning of Ophelia”
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M&M MEAT SHOPS—USING DEMOGRAPHICS TO DRIVE DECISIONS Known as the store with hundreds of meal ideas but only one aisle‚ M&M Meat Shops is Canada’s largest retail chain of specialty frozen foods with over 470 locations coast to coast. The demand for “ready-to-heat food” is increasing as more and more households are finding that they just don’t have time to make a home-cooked meal. This is an important demographic dimension for the company. The first M&M store opened in October1980. It was based
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M&M’s and the Scientific Method Objective: Introduce the scientific method including terminology Provide a fun activity for students to experience how the scientific method is used Description of activity Supplies: Three regular sized bags of M&M’s Three bags of peanut M&M’s Activity: 1. Get 1 bag of M&M’s. 2. Guess how many M&M’s are in your bag of M&M’s. Write it down. That is your hypothesis. (DO NOT OPEN BAG) 3. Open your bag of M&M’s
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Marketing Principles Innocent Smoothies: STP Segmentation‚ Targeting‚ Positioning Positioning According to Kotler and Keller (2006)‚ placing the product in a position where it is in demand‚ attractive and unique to the customer in relation to the products of its competitors is known as market positioning. Innocent has a reputable stance in the market‚ being known for its image of good will and helpfulness. From the company’s contributions to charity to the fun‚ lighthearted word choice of
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Against a bowl of M & M! A bowl of M & M is very tasty‚ and most people like it‚ including me. When you’re watching television‚ M & M is a perfect companion. But after reading this article you might want to think again before eating "melt-in-your-mouth-not-in-hand you" chocolate. History of M & M: Brown grain is first made in 1941 and has now been circulated to more than 100 countries with 33 different types. In the beginning‚ M & M was created for the US Army‚ allowing them to carry anywhere
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in India are sold on credit. M&M sells ‘Swaraj’ brand of tractors. When Mahindra & Mahindra (M&M) acquired Punjab Tractors Ltd (PTL) for RS 1‚489 crore in March 2007‚ the latter was a pale outline of its former self. Why? Chennai-based Tractor and Farm Equipment (TAFE ) bought Eicher Motors’s tractor division‚ increasing its market share to 22%. This brought TAFE‚ whose earlier market share was just 14 per cent‚ within striking distance of M&M‚ whose share was 31 per cent.
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ultimate goal for almost everyone. No forgiveness‚ no redemption. Machiavelli`s highly ranked book “The Prince” is being taught in every school and strongly recommended for being the key to success. It is a book I would personally ban from every institution‚ and instead I would teach about “Seven Pounds”‚ a movie where we can learn more about how a successful man can make an ultimate sacrifice in order to make others happy. It`s a fine work directed by Gabriele Mucino after the story written of Grant
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My innocent perception was that she managed everything alone successfully to a superlative degree‚ because of course‚ she was my mother‚ the most extraordinarily capable person ever. After I did some growing up‚ it came to my attention that this was not entirely true. In my own insolence‚ I did not allow myself to observe the full picture. In all actuality‚ my mother barely had enough time to do anything other than work and take care of all seven of us. In addition‚ she was barely scraping by trying
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Raw Materials M&Ms’ have two main components‚ hardened liquid chocolate and the hard candy shell. Liquid chocolate comes from a blend of whole milk‚ cocoa butter‚ sugar‚ and chocolate liquor‚ among other ingredients. The candy shell is made from a blend of sugar and corn syrup. The Production Process 1 The liquid chocolate is poured into tiny molds to create the chocolate centers of the candy. 2 After the candies are formed‚ they are "tumbled" to make the chocolate center smooth and rounded
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