Analysis of McDonald’s fast food restaurants STRENGHTS -Strong brand name‚ image and reputation: McDonald’s is the #1 fast food restaurant by sales with more than 31‚000 restaurants serving burgers and fries in almost 120 countries. -technology: McDonald’s in Brazil is currently studying the installation of internet access terminals in some outlets as well as enabling customers to order online‚ this will reduce the waiting time between a customer’s orders and pick up of order. -Marketing Strategies:
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but only one became the world’s largest and most profitable in the fast food industry. That company is McDonalds. The question though however is how McDonalds separated itself from companies like Wendy’s and Burger King to become the world’s most successful fast food restaurant. How did McDonalds start as one restaurant in 1948 to become today’s largest fast food chain in the world? 1 McDonalds surpassed its competition with innovative thinking in restaurant management and operations‚ through successful
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McDonald’s Corporation is the world’s largest fast food chain restaurant‚ primarily selling hamburgers‚ chicken‚ french fries and carbonated drinks. The business was begun in 1940‚ with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of its first franchised restaurant by Ray Kroc‚ in
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Pandora box of the untapped and unorganized retail sector. In the course of the report‚ we try to find out – how the retail sector works‚ major regulations that affect its functioning and the challenges that await the sector and summarize with our analysis and recommendations. Note: We have used where we’ve analyzed the situation from a micro-economic point of view. INTRODUCTION The retail sector in India can broadly be classified as organized and unorganized where the share
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BACKGROUND American restaurant chains have been opening their doors more and more during the last five years. Wherever you go‚ if you are traveling in your car in Caracas City‚ you can see McDonalds‚ Bennigan’s‚ Chili’s‚ Pizza Hut and Burger King. McDonald’s is one of the world’s biggest food service retailers which every day serves 50 million customers in 119 countries across the world through 30‚000 restaurant outlets. McDonald’s opened its door in India in October 1996 in Vasant Vihar a colony
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Sample questions for the Microeconomics Midterm Exam Summer 2013 The exam will cover chapters 1‚ 2‚ 3‚ 4‚ 5 and 6 There will be 100 minutes allowed to complete the exam. You will have three types of questions: multiple choice‚ true or false and explain‚ and analysis problems. True or False and Explain (Remember that there is one mark for True or False and 4 marks for your explanation) 1. Economics is only interested in fairness not efficiency. 2. If the marginal
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©2005 Pearson Education‚ Inc. & ©Y.E.Riyanto Lecture 1 1 Themes of Microeconomics Microeconomics deals with limits that economic agents (consumers‚ workers‚ firms‚ etc) face: Limited budgets Limited time Limited ability to produce How do we make the most of limits? How do we allocate scarce resources? ©2005 Pearson Education‚ Inc. & ©Y.E.Riyanto Lecture 1 2 Themes of Microeconomics Limited resources (constraints) Choices must be made Unlimited
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Stakeholders for McDonalds For the report I will explain the points of view of different stakeholders seeking to influence the aims and objectives of McDonalds. Employees – These are also important stakeholders in the business because they keep the stores running and the customers happy. The employees play a big part in making profit and helping to expand the business into something bigger and this couldn’t happen without the help of all of the employees because they all play a big part in making
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advertisements is the one that shows the California burger‚ the Texas burger‚ and the New York burger. This advertisement tells the consumer that all Americans should enjoy McDonalds. This advertisement has many ways of showing why McDonalds is for American consumers‚ for example‚ slogans are in all the great advertisements‚ and McDonalds has one of the best slogans out there. The slogan is the first of many ways this advertisement
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serving around 35 to 45 million people food and drinks so by this McDonalds worth more than £25 billion‚ As we usually see Hamburgers and fries are always been at the front of the menu however they have extensive their menu and offers their consumers full range of desert‚ hot drinks and cold drinks. McDonald’s model Only a small number of percentages of restaurants are owned by McDonald’s company (15%) and the remaining of 85% of McDonalds is operating by franchises. The main owner of the Mc Donald’s
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