Introduction McDonald’s Corporation (MCD) is the world’s largest chain of fast food restaurants‚ serving nearly 47 million customers daily. McDonald’s primarily sells hamburgers‚ cheeseburgers‚ chicken products‚ french fries‚ breakfast items‚ soft drinks‚ milkshakes and desserts. More recently‚ it has begun to offer salads‚ wraps and fruit. Many McDonald’s restaurants have included a playground for children and advertising geared toward children‚ and some have been redesigned in a more ’natural’
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Wikipedia‚ the free encyclopedia Jump to: navigation‚ search This article is about Café de Coral fast food company. For Café de Coral fast food franchise‚ see Café de Coral (restaurant). Café de Coral Holdings‚ Ltd. Type Publicly traded SEHK: 0341 Industry Foodservice Founded Causeway Bay‚ Hong Kong (1968) Headquarters Shatin‚ Hong Kong Key people Michael Chan‚ Chairman Products Fast food Casual dining Revenue HK$5.33 billion (2011) Employees 15‚000+ (2010) Website www.cafedecoral
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Introduction McDonald’s is the world’s largest chain of fast food restaurant serving more than 58 million customers daily. The firm has an excess of 30‚000 restaurants worldwide employing 1.5 million people. The business began in 1940 with a restaurant opened by two brothers namely Richard and Maurice McDonald in San Bernardino‚ California and then was bought by Ray Kroc who is now the founder of the McDonald’s corporation. A McDonald ’s restaurant is operated by a franchisee‚ an affiliate‚ or the corporation
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Objectives To identify and analyze the marketing strategies of the three fast food chains: 1. McDonalds 2. Wimpys 3. Nirulas Under the fast food market. Analyzing the performance of the above chains since the past five years. Making a comparative analysis of the above three restaurants. Identifying the recruitment and selection procedures adopted by the stated restaurants at : 4. Managerial 5. Supervisory 6. Clerical and
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extreme rivalry in the fast food industry. There are more then a hundred other fast food businesses that KFC competes with. Statistics show that there is always threat of new competition as there are new chains developing from time to time in the industry. The reason behind such a threat existing is due to the fact that the industry is a highly profitable market. There a various number of substitutes that KFC faces as competitive forces such as fine dining‚ different fast food concepts such as Mexican
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consumer satisfaction of the services of McDonald’s in China. This report shows McDonald’s background ‚ history‚ an introduction of its services and reveals the benefits and the drawbacks of the services of McDonald’s in China‚ in the increasing restaurants in China‚ for McDonald’s in China itself and also the customers. Also‚ there are some recommendations for McDonald’s. 2. Procedures The information shown in this report was gathered from: http://www McDonald’s com/ http://www.bokee.net/newcirclemodule/article_viewEntry
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strategy of Pizza Hut for entering a new market. This research includes the preferences of the customers for going to any fast-food restaurant and particularly to our. We collected primary data from people for our research. While we were making our questionnaire we focused mainly on questions that showed the preference of the fast-food customers. Especially when we talk about food quality‚ price‚ services‚ interior‚ etc… We got the questionnaires filled by 28 people from our population. They found the
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Executive Summary The fast-casual restaurant industry was the pioneered by Steven Ellis‚ the CEO of Chipotle Mexican Grill. Now considered the leader in the fast casual industry‚ Chipotle Mexican Grill (CMG)‚ first opened their doors in the spring of 1993 in heart of Denver‚ Colorado. Immediately Chipotle’s was a hit with the younger college crowd‚ and through word of mouth‚ CMG quickly became a staple for many residents near the college where the first restaurant opened. Since then‚ Chipotle has
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Industry Analysis Assess Industry Competitive Structure Within the restaurant industry‚ the quick service restaurants (QSR) sector‚ or better known as fast-food restaurants‚ are classified as “Perfectly Competitive” along the Industry Competitive Structure below. Monopolistic Oligopolistic Suppliers Perfectly Competitive Oligopolistic Buyers Monopsonistics Characteristics of the industry that places it within a perfectly competitive environment are as follows: 1. Rivalry within
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Introduction A & B Restaurant originally started in Louisville‚ KY and actually was a restaurant that only served soup. Now in its third generation of family ownership‚ A & B Restaurant has twenty-eight locations across the country and now serves sandwiches as well for its customers. The restaurant is geared towards families‚ but we would like to create a menu that is more diverse to create a broader target market. The restaurant is currently open for lunch from 10am to 8pm. The
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