Sandwich Shop Business Plan

Introduction A & B Restaurant originally started in Louisville, KY and actually was a restaurant that only served soup. Now in its third generation of family ownership, A & B Restaurant has twenty-eight locations across the country and now serves sandwiches as well for its customers. The restaurant is geared towards families, but we would like to create a menu that is more diverse to create a broader target market. The restaurant is currently open for lunch from 10am to 8pm. The menus are set at such a price that everyone can be able to afford it. For this restaurant, customer satisfaction is everything and so the management will be ready to sacrifice anything for the sake of customer delight. At this moment, the customer’s request that breakfast is served in addition to the lunch menu. When the customer will have delight they will feel a total value for money. Today consumers are aware of all their choices in any type of market place. Due to this we must ensure we offer the most suitable and demanded product at the right time, right place and right price. With our consumer base, this is definitely a contributing factor for A & B restaurant.

Operations Plan: Strategy In the operations of a quick serve type of restaurant, our employees have gained valuable experience in food preparation, money handling, and customer service. The managers have become proficient at every station in the restaurant and became a magnificent leader amongst the employees. Our owners/managers oversee the training of new all new employees and the successful operation of the employees working in the restaurant. Being an owner of the restaurant, you have to learn how to motivate and lead people. This family oriented franchise will be a perfect answer to the communities need for quick-serve restaurants that includes another option for breakfast. In most of our market areas, we have at least 7,500 residents within the five mile radius of the restaurant