Social Class Research Paper

THE AFFECT OF SOCIAL CLASS ON PLANNING Social class is a set of people who are considered nearly equal in status or
Community esteem, who regularly socializes among themselves both formally and informally, and who share behavioral norms. There are three main structure of the social class and there are many substructure of the social class. The social class starts with upper class, middle class, and lower class. Most American defines themselves as middle class American, no matter of their education or income. Social class is often measured between the combinations of occupation, income, education, wealth and other variables. Many planners and marketers are interested in social class for two main reasons. One reason is
The social influences on social class usually reduces consumer search and evaluation or uncertainty, especially as a perceived risk of decision due to the use of product or products or brands so one can identify with or become a member of a group. The activities, values, and goals or reference groups directly influence social class. For anyone planning to opening up a restaurant, they must look at the reference groups because of three important factors (1) they serve as information sources and influence perceptions, (2) they affect an individual aspirations levels (3) their normal either constrains or stimulates consumer’s behavior. Understanding the effect of the social class on product is important for the planner as they track the life cycle of their new restaurant. The planner of restaurant need to learn from observing the social class they are trying to attract to their restaurant and what attract that consumer of that social class to buy a certain product and how one individual can persuade a group of people to eat at particular dining facilities.

The individual or opinion leader can persuade their social class to consume, purchase or use a product. These individual are usually the first to try a
When opening up a new upscale restaurant in a big city, a celebrity dinning in there will be a great boost in sales especially if the celebrity is published in magazine for being seen there several times. So those free advertising a lone will get people of their social class and others lining up to eat there. Physiological differences between men and women result in different needs, such as whether to eat at a restaurant because it trendy or family oriented. Men and women do shop differently which affect individual’s decision on whether that restaurant is a good place for them or their family to eat. Women buy an item if it packaged nicely. The age and family life cycle stage of a person can have a significant impact on consumer buying behavior. A consumer tastes in food, cars, furniture, clothing are often related to what age they are.

An individual’s decision on what is the hip new restaurant can influence people psychological factors. With a celebrity eating at your new restaurant this gives the perception that this restaurant has excellent food, it trendy and