Panera Bread Business Plan Outline

I. EXECUTIVE SUMMARY One-Page description of the project II. DESCRIPTION AND ANALYSIS OF THE BUSINESS SITUATION A. Rationale and marketing research B. Introduction: type of business, brief description of major product(s)/ service(s) involved C. Self-analysis: actual personal experience and/or training in proposed field D. Analysis of the business opportunity, customer and location: geographic, demographic and economic analysis of trading area, customer and locale of proposed business
E. Proposed organization: type of ownership, steps in starting to form business, planned personnel, management knowledge and skills

III. PROPOSED MARKETING/PROMOTION PLAN A. Proposed product or service: details of product(s) or service(s) to be offered; potential suppliers or manufacturing plans B. Proposed pricing policy: costs, markups, relationship to competitors. Personal promotion: non-media sales plan, staffing and merchandising appeal C. Non-personal promotion: media, basics appeal and initial promotion plan D. Place: channel of distribution from manufacturer or service provided to consumer IV. PROPOSED FINANCING PLAN A. Projected income/cash flow statement: projected budget describing income and expenditures for the B. Projected three-year plan: describe planned growth, including financial resources and needs C. Capital and repayment plan: earnings, short-term and/or long-term borrowing, long-term equity, plan to repay borrowed funds or provide return on investment to equity funds V. BIBLIOGRAPHY

Panera Bread

My business plan outline is based on the things needed to start my own Panera Bread. In this outline, I plan to show a clear understanding of the needs of starting this company. This outline is the basis for how I plan on starting my business. As time moves along and I have more experience with my Panera once I started, I plan on changing the business plan to keep up with